Digital Marketing Manager

Salary: £48,000 – £84,000 per year

Digital Marketing Manager

London

£40-£70k

FTC

Duties and Responsibilities

• Developing and managing overall digital marketing strategies to implement and execute using ROI and KPIs

• Planning and implementation of digital marketing campaigns, including SEO/SEM, email, web, social media and display advertising to increase traffic

• Establishing targets and manage budgets across campaigns and promotional activities

o Monitoring all digital marketing activities and optimise and report on all KPIs

o Managing daily the groups’ online marketing channels from social media handles to company websites

o Content writing for website, social media channels, newsletters, media releases and marketing collateral

o Preparing analytics and reporting to track progress and optimise performance

 Drive campaigns from planning to execution and beyond to meet key performance metrics

 Leverage customer insights to better segment, target and reach potential customers

 Extensive research on the latest trends and best practices in online marketing

 Keeping abreast in emerging technologies and developments in the digital industry

• Maintain marketing and content calendars to communicate end-goals and deliverables

• Organising internal and external events from bookings, catering and other suppliers

• Daily management of the groups marketing channels – social media, websites, blogs

Qualifications and Skills:

• Bachelor’s/College Degree in Marketing, Commerce or relevant business field

• Minimum of 5 years working experience in digital marketing, e-commerce, performance marketing and any related field 

• Energy industry knowledge or other relevant background is highly desirable but not essential

• Experience in digital marketing of high-tech products/services would be beneficial

• Experience with Canva, Mailchimp or other marketing applications highly regarded

• Proficient and prior usage of Google AdWords, social media paid ads (LinkedIn, Instagram and Facebook), SEO/SEM, email marketing and affiliate marketing

• Experience in analytics and database tools such as Excel, Google Analytics, Tableau etc.

• A proven track record of demonstrating exceptional knowledge and understanding of the digital landscape – web development, social media campaigns, etc.

• An analytical mind and are able to interpret numbers and data into actionable insights

• Brilliant organisation skills who can multitask and prioritise multiple projects and deadlines with ability to work under pressure and who can be reactive and flexible in a fast-paced environment

• Excellent verbal and written communication skills as writing will be a core component of this role

• Ability to work autonomously, with limited supervision

High level of professionalism and strong attention to detail