Digital Marketing Coordinator: E-Commerce

Job title: Digital Marketing Co-ordinator: e-commerce

Location: Walsall, West Midlands

Salary: £26,000 – £28,800per year

Opportunity for an experienced digital marketing co-ordinator to join a leading retail organisation

Company
We are significant player in the retail sector with various divisions. The company operates throughout the UK and regularly is listed as a top employer.

The Role
– As a digital marketing co-ordinator, you will manage channels across a division, being responsible for effectively delivering targets through digital marketing campaigns, primarily pay per click, SEO and display platforms.
– To be responsible for critical digital marketing activities across multiple brands in order to achieve retention of customers as well as acquisition of target customers.
– Effective digital marketing across brands and channels on campaigns to delivery required lead volumes at budgeted cost per lead
– Track and report KPIs and filter this information as appropriate.
– Working with agencies, improve SEO performance to implement and optimise PPC campaigns.
– Working with content developers, update websites with fresh content and use web analysis to improve site performance.
– Effective digital marketing delivery of launch plans
– Ensure best practice web design so the user experience is optimised.

The Successful Candidate
– Experience in PPC
– Experience in SEO
– Knowledge and experience in affiliates and display
– Be online experienced, knowledgeable and excited at digital marketing. ave either just graduated from University or already have experience within an industrial environment.
– Experience in previous campaign management with the ability to liaise with external agencies.
– Good organisational and time management skills.
– Be able to work under pressure, both independently and as part of a team.
– Be passionate about digital marketing.
– Vitally to have experience in digital marketing within the retail sector.

Key words:
Digital marketing. PPC. SEO. Affiliates and display. Construction through navigation.