Digital Marketing Executive

Salary: £36,000 per year

Digital Marketing Executive

• Cwmbran, free onsite parking
• Permanent, Full Time
• Salary up to £36,000 depending on experience + potential to earn an Annual Bonus
• 23 Days Annual Leave + 8 Bank Holidays
• Generous employee discount on a portfolio of brands
• Company Pension Scheme

Aspire Recruitment Services are continuously privileged to work in partnership with a sport, outdoor and lifestyle fashion agency with a diverse and impressive portfolio of leading global brands. As an organisation, they embrace tenacity, drive and determination, an innovative business model with ambitious expansion plans. Having successfully established themselves as one of the top multi-category brand and distribution specialists in the UK & Ireland, they require a Digital Marketing Executive to support their increased market share.

The Role:

Working within the Ecommerce team, the Digital Marketing Executive will bring a series of some of their top key brands to life through a Paid Media strategy. Based at their office in Cwmbran, you will join a rapidly expanding team where you will be responsible for assisting the Ecommerce Manager in driving online revenue using the full mix of digital channels.

Working Alongside the Ecommerce Merchandiser and Design Executives, you will assist in a variety of digital marketing channels across PPC, SEO, Social Media advertising, affiliates, display, email & content social marketing. You will assist in creating social media content, analysing the performance of (and creating content for) PPC and display adverts as well as liaising with selected agencies, partners and influencers. This is an extremely varied role where you will develop a range of digital marketing skills for each of the brands.

Responsibilities

Reporting into the Ecommerce Manager, the primary functions of this role will be working within Shopify to build traffic, build on conversions and improve AOV whilst driving a strong ROAS. This includes but is not limited to:

• Planning and executing paid media strategy for 4 key brands from PPC, Display, Affiliates and Facebook.
• Writing engaging email content for customers using Klaviyo Marketing tools.
• Improve and monitor automated email marketing to ensure the flow of customers through each stage.
• Improving SEO to optimise website pages for organic search traffic and generate SEO optimised content.
• Working with the PPC agency to create engaging copy for paid search and social advertising campaigns.
• Plan content and communication of key launches, partner opportunities, product and collaboration launches across all digital channels.
• Daily management of Facebook and Instagram to ensure flawless day-to-day executions.
• Briefing and managing projects with external agencies. Daily copy management, including writing, reviewing, and editing copy for brand voice and alignment.
• Preparing, analysing, and distributing reports on Paid media performance as required.
• Building relationships for content with key brand influencers across brands. Working with existing ambassadors and build a new selection of new influencers that resonate with the brands.

Skills Experience & Qualifications:

• As a Digital Marketing specialist, you will have experience working in a fast-paced, commercially orientated and preferably DTC or retail environment and have experience in delivering paid media campaigns.
• You will have knowledge of Facebook Business Manager.
• You will understand paid Search strategy, audience building, and work with agencies on keyword analysis.
• You will deliver end-to-end digital campaigns, reporting on insights and analytics to the Ecommerce Manager.
• You will support the Ecommerce Manager to drive effective acquisition, conversion, and retention tactics through Digital Marketing.
• You will have the ability to build effective relationships and present to internal & external stakeholders.

Passionate about everything digital, with a keen interest in paid advertising strategies and keeping track of new developments within the industry you will also have the following skills and experience:

• Excellent writing and editing skills ensuring the understanding of brand voice and tone.
• Excellent planning and organisation skills. 
• A team player who is highly motived and a driven self-starter
• A positive, energetic attitude and collaborative working style.
• Experience of an ecommerce environment, ideally for consumer and/or lifestyle brand.
• Great communication skills and an ability to prioritise and manage multiple projects.
• Understand analytics and insights to improve performance.
• Knowledge of Google Ads, Facebook Advertising, Shopify and other key tools for digital marketing.

Aspire Recruitment Services Ltd is acting as an Employment Agency in respect to this vacancy.

Key Words:

“Digital Marketing Executive” or “Digital Marketing Officer” or “Digital Marketing Specialist” or “Digital Marketing” or “Marketing Content” or “Social Media Executive” or “Social Media Marketing” or “Social Media Officer” or “Social Media and Digital Marketing” or “Paid Social Media Marketing” or “Paid Social Media Content” or “Paid Social Media” or “Paid Digital Marketing” or “Paid Content” or “Paid Media Strategy” or “Social Media Expert” or “Social Media Content” or “Facebook Business Manager” or “Social Strategy” or “Paid Social Strategy” or “Ecommerce Marketing” or “E-Commerce Marketing” or “Social Media Management” or “PPC” or “SEO” or “Klaviyo” or “Digital Account Executive” or “Marketing Account Executive” or “Account Executive” or “Digital Account Manager” or “Marketing Account Manager” or “Account Manager” or “Retail Marketing” or “Agency Marketing” or “Brand Marketing” or “Google Ads” or Shopify”