Digital Copywriter

Athona is looking for a digital-savvy, literate person to work in our friendly marketing department. You will know how to write and communicate directly with target audiences of different kinds, yet you’ll be equally at home delving into the world of Analytics and Adwords to help us make data-driven decisions about marketing communications.

Your responsibilities will include:

Website: Monitoring Athona website’s analytics, giving reports on content and area performance

Creating and posting website content, keeping it up to date and focusing on SEO

Ad hoc website maintenance

Social media: Posting social media content across all divisions and all social media accounts via integrated package SproutSocial

Monitoring social media engagement, feeding back to line manager via weekly and monthly reports, updating budgets

Adwords: Maintaining and creating Google Adwords campaigns, reporting from the figures, feeding back to line manager and adjusting as necessary

Writing: Writing blog posts in Athona style and with a focus on search engine optimisation

Writing, editing and sending out internal comms

E-newsletters: Editing and sending out regular marketing emails from various divisions

Monitoring Dotmailer figures from above emails and making content recommendations based on figures

Admin: Event and campaign admin – trade, charity and ad-hoc events

Ad hoc duties to support the marketing team

You will:

Be a strong writer who has a horror of incorrect apostrophe usage and misplaced capital letters.

Be able to write in Athona’s tone of voice: warm, reassuring, professional and in plain English.

Be excited by the data to be found in Adwords, Google Analytics and other data-based tools.

Understand content marketing and be willing to learn about the areas of the business: medical, nurses, healthcare, education.

Be able to work in a busy and varied environment.

Be IT literate, willing to learn new systems and software, with a sound understanding of social media.

Be happy managing multiple concurrent projects and able to prioritise your workload accordingly.

Be a creative thinker.

Requirements:

Prior experience or knowledge in Google Adwords, Google Analytics, PR, communications, online marketing or similar role is essential.

Awareness of SEO copywriting is essential.

A degree in English, Communications, Journalism, Marketing or other relevant subject is preferred but not essential.

Experience using Microsoft Office: Word, Excel, PowerPoint.

Some knowledge of InDesign, Photoshop, Illustrator, DotMailer or other email marketing software is preferred.