Digital AD Ops Manager

Salary: £42,000 – £48,000 per year

Overview

Our Client are a dedicated media agency brand for a large international media group, operating primarily to serve clients within the Finance, Charity, Pharma, and education sectors.

In conjunction with the Digital Director, you will be responsible for ensuring campaigns are set up and tracked correctly, that the digital team have access to the data required from campaigns, and that the dashboarding is fit for purpose and market leading.

Role Profile

* Ensure that all market developments are anticipated and acted on to assist both the company and the clients they serve

* Helping any form of technical requirement as it comes up from Google analytics through to the company’s own website

* Responsible for effective campaign trafficking, management and monitoring for a portfolio of clients

* Digital campaign trafficking across all major ad server platforms, third-party vendor tagging and clients’ other data and media vendor tags

* Work closely with internal departments and external partners to ensure timely delivery of all creative materials and their compliance with specs and also brand policies

* Implementation, ad-trafficking and ad-management of all campaigns

* Ensure appropriate tracking is in place for all relevant parties in order to accurately measure and help achieve campaign objectives

* Analyse and develop tracking on the client’s digital properties to ensure effective user and conversion measurement takes place

* Ensure that all web analytics, behavioural targeting and other optimisation technologies are implemented correctly in the execution

* Implement and thoroughly test all 3rd party pixels including brand safety and ad fraud verification partners

* Monitor campaign delivery and suggest optimisation solutions

* Collaborate with account teams to work on digital campaign briefs to determine and flesh out trafficking and tagging requirements

* Continuing to learn and develop – certifications, exams and training with view to improving the company and personal skills and knowledge

* Commit to expanding knowledge of client businesses and sectors

* Act as a positive, professional ambassador for the company’s Digital Media Team, the overall Media Teams and the agency both internally and externally

* Be able to breakdown and explain complex and technical jargon internally and externally in a simple way

* Be able to analyse data for weekly/monthly reports and present them to clients

Person Profile

* An authority for all technical issues involved in running online ad campaigns

* Competent user of multiple ad server technology, Google Ads Manager, Sizmek, and third-party tagging

* Understanding and working knowledge of Google Tag Manager, including data layer, variables, tags and triggers

* Ability to read all aspects of a tag implementation and diagnosis of potential issues

* Core understanding of digital advertising and associated technology principles, ad-serving, tagging, web analytics, attribution etc

* Competent user of brand safety and quality assurance tools including MOAT, IAS, DoubleVerify

* Experience in trafficking campaigns using dynamic creative

* Excellent communication skills, written and verbal including reporting insights to clients and colleagues

* Experience in using Supermetrics and data studio or similar

Desirable:

* A working understanding of JavaScript as it’s used with Sizmek, GTM custom tags and social media pixels

* Use of reporting tools such as supermetrictics, Data studio, Power Bi

* Any programming language skills would be beneficial

* An interest in Charity/education/Pharma sector and clear ability to talk about them in an intelligent way