Content Marketing Manager

Content Marketing Manager

Portsmouth

Permanent

Our client is an award winning company who are one of the most innovative and fastest growing tech companies in the UK. They seek a Content Marketing Manager, to work as part of their busy marketing team who deliver engaging, customer-driven content on a global scale. The role will report onto the Chief Marketing Officer.

SUMMARY

You will be responsible for creating and driving the Content Marketing Strategy to support every stage of the sales funnel including awareness, consideration, optimisation and sales conversion. This will be achieved through developing best-in-class, customer-driven, highly engaging content and maximising our reach and impact through a data-driven channel and platform distribution programme. You will also be responsible for managing our PR agency to meet our `reach` KPIs and heavily involved in driving our warm lead nurture customer journey.

You will be driven and excited by the business targets. As the lead for content within the marketing department, you will naturally possess a strong sense of ownership for meeting your deliverables – motivating and focusing your stakeholders, tracking performance to plan continually, leveraging contingencies where possible and naturally approaching your role with an entrepreneurial mind-set to ensure the business targets are achieved at all times.

The successful candidate will exhibit a passion for innovation, owning the end-to-end customer experience, enjoy working in a cross matrix structure and driving business results.

ROLE RESPONSIBILTIES
– Define, execute, and measure Content Marketing Strategy for the company, ensuring all commercial and customer metrics are delivered.
– Distribute dynamic and engaging content through key social platforms as well as actively developing third party partnerships.
– Build and promote the company brand through a highly effective PR strategy encompassing customer reviews, endorsements and positive sentiments.
– Drive, influence and support the development and maintenance of all warm lead nurturing programmes. Work closely with the Direct Response Marketing to share best practices relating to download strategies, enhancement of landing pages and persona driven communications to achieve monthly, quarterly and annual targets.
– Effectively manages all external agencies, including creative and PR in order to bring to life the company`s concepts, ensures key messaging is on point and is the custodian of the brand.
– Demonstrate effective leadership skills for delivering the strategy as well as anticipate likely risks and implement mitigation plans Provide key customer insights and learnings
– Apply creativity, problem solving and analytic skills to provide ongoing insight into the business and make recommendations and decisions
– Rapidly develop test/learn/test plans to successfully drive business results in the content arena
– Collaborate and Work closely with Acquisition, Retention, Partnership and Product Marketing teams to deliver a comprehensive and engaging customer experience

QUALIFICATIONS
– Prior excellence in senior marketing roles with a real focus on driving thought leadership content, comprehensive knowledge of all social platforms and key results in driving PR campaigns with a hands-on attitude.
– Experience in creation and execution of marketing plans, strong prioritization and time management skills, and ability to manage multiple projects and priorities
– Strategic thinker and strong leader with the ability to manage direct line reports, influence others and make sound decisions decisively based on data or insights
– Ability to think through, and deliver, exceptional end-to-end customer experience
– Data driven, resourceful and efficient
– Operates independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully
– Strong analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations
– Leads and influences effectively within the organization and builds strong relationships to deliver outstanding results
– Flair for ambiguity and infectious `can do` attitude
– Demonstrated ability and self-motivation to excel within an environment of change, startup mentality and a drive for continuous improvement

Salary: Up to £48,000

Hours: 9.00am – 5.30pm

20 days holiday

Free parking

Excellent on site facilities – canteen, shower facilities and many others