Chief Marketing Officer

Salary: £156,000 – £180,000 per year

Our client is a market leading niche retailer

The new Chief Marketing officer will have a pivotal role in the business by playing an active role as a key member of the team and contribute to all aspects of day to day and long-term strategy decisions where appropriate

Main marketing activities:

• Digital: PPC + Google Shopping

Social media (Instagram, YouTube), and SEO

• High quality digital content (esp. video content) through own studio

• Some event sponsorship

Strategic ambition:

• Already considered the best retailer in the country in it’s space

They want to expand that recognition across the UK by: ▪ Being brilliant at service and servicing:

Range extension: into own label performance clothing

▪ More and better stores:

They want to have the best stores in the UK (perhaps only 6-10 large stores, but famously good “destination” ones with the most authoritative range, great service, excellent experience, etc.)

▪ World class digital marketing and ecommerce

• Financial ambition: our aim is to at least double the sales and profit of the business within 4-5 years

• Geography: mainly UK. However, some limited wholesale export of own label products (to retailers in other markets

The Candidate

Excellent digital experience across all channels (and especially social media)

• An entrepreneurial outlook and a willingness to roll up his/her sleeves (there isn’t much of a marketing team yet)

• The gravitas and vision to shape strategy and build the marketing team almost from scratch and to make it fit for a business of >£200m sales

• Also, ideally: ▪ some experience of destination stores