Brand & Product Genius
Full job description
KBC Associates
Salary: £28,200 per year
Brand & Product Genius Genesis Motor UK Limited – Brand & Product Genius We are Genesis……we sell an award winning range of premium cars around the world and have arrived to the UK. However, we are not just another car company. In our world, we are truly customer centric; providing a unique customer buying and ownership experience. In 2021, we launched our 1st Studio in London and 5 new models in 6 months, including the award winning GV80. But, that was only the start. In 2022, have moved into our new Headquarters, we are opening more Studios and launching an exciting range of electric cars. Position The Genesis mission is to provide a unique, outstanding, best in class luxury customer experience which starts with the customer’s initial enquiry, is enhanced through the “Genesis Difference” buying and ownership experience, so that each and every customer becomes a brand advocate. The Band & Product Genius is often the 1st person that the customer will see, meet and talk with in the Genesis Studio. Consequently, this experience could determine whether the customer wishes to pursue their interest in Genesis. Therefore, the role and responsibilities of the JGPA are quite pivotal. As a minimum it is to ensure a qualitative presentation of all elements of the showroom (in line with Brand standards), office, cars and operative duties related to guarantee an outstanding customer experience. Values We are Progressive, Audacious and Distinctly Korean. Our people, our customers and our products. Core Role Responsibilities Providing a world-class standard of customer service for visitors to this innovative, unique new London space. Educating consumers on the brand, ethos, history, values, products, services, ownership experience; the “Genesis Difference”. Provide first class customer service, support diary management, operative duties and ensure the Studio is consumer ready at all times.
Core Skills and Experience Required Being a powerful advocate of the brand
Providing in-depth, passionately delivered brand and product knowledge across all models.
Supporting the Genesis Personal Assistant by fulfilling administrative and organisational tasks in order to ensure efficient, customer-oriented, sales-driven process. Brand & Product Genius Ensuring the highest level of customer service and presentation of the Studio at all times
Greeting and welcoming customers, identifying their needs through effective communication skills.
Explaining and delivering the Genesis’ customer journey; demonstrating Genesis vehicles in an inspiring and engaging way, providing accurate and relevant information on the brand and its philosophy.
Creating and maintaining a luxury consumer experience from first interaction to after care and being a true personal assistant to all customers and visitors.
Advising customers on all subjects for the length of ownership including service appointments (including collection and delivery of the vehicle), events and tech/ mobility solutions.
Ensuring each person who comes into the Studio receives a memorable and luxury experience.
Ensuring the store is fully functional, clean and presentable at all times. Assist with cleaning of the Studio and cars throughout the day as required to ensure the studio is clean at all times.
You might from time to time be asked to conduct an accompanied test drive. Converting enquiries into leads and assisting the Studio to achieve KPIs.
Working with management team to ensure the success of the Studio and objectives of the brand.
Proactively working towards and exceeding all KPIs.
Reviewing regularly your own individual KPIs, ensuring you are meeting each one as well as escalating any requirements needed to achieve any KPIs not met. Supporting the Customer experience with product and brand explanation
Knowing your Genesis brand and product knowledge in detail.
Keeping up to date with all Genesis or relevant automotive news or product launches.
Communicating with customers about the Genesis Difference and its products and services in detail.
Providing professional knowledge and have the ability to explain the Genesis sales and after sales products and services to potential customers in order to support a qualitative and efficient customer buying process.
Differentiating between browsers and prospective customers, recording the details of prospective customers in our systems. Supporting with administrative tasks within sales and customer experience processes
Inputting customer data, encouraging test drives appointments, updating marketing activities, etc.
Supporting the management and updating the Studio Demonstrator fleet. Ensuring that vehicles are always prepared and ready.
Helping to ensure vehicles are clean, polished and repaired if necessary and the level of fuel is maintained. Brand & Product Genius Supporting at events and VIP activities at the Studio
Working in the evening or at weekend to support in the successful running of any events.
Supporting GPAs and Assistant Studio Managers to ensure events run smoothly and customers receive the VIP treatment. Embracing values:
Live the values and act as a brand ambassador at all times.
‘Be Brave’ – Be open minded to discover, learn and educate on products and customer experiences.
‘Hero People’ – Go the extra mile in creating and implementing ideas to enhance the Genesis community.
‘Take Pride’ – Strongly upholding the Genesis values at all times, both at work and outside of work.
‘Better Together’ – Be caring and supportive with colleague, customers and the Genesis team.
‘Enjoy it’ – Have a positive attitude each day, making team members and customers feel at ease.
Promptly address any issue.
Follow company policies and procedures at all times. Personal Profile
Full Driving Licence (is an advantage).
Previous experience in luxury sales or retail or hospitality is essential.
The working hours/shifts for the PBGs are as follows
-Early 9.30-18.30
-Mid 11.00-20.00
-Late 12.00-21.00
Sunday hours are different and they are excepted to work roughly 2 out of 3 weekends but would only be the Saturday or Sunday if that makes sense.
candidates will be expected to visit the studio as a mystery guest. Part of the interview will be aimed at what the know about Genesis and what they think of our studio and cars.
To apply for this job please visit definitejobs.co.uk.