Brand Manager

We have an exciting opportunity for a Brand Manager to join our Head office team in Chiswick, next to Chiswick West London, next to Gunnersbury tube station on the District Line and Overground or a short walk from Kew Bridge mainline station.

The Cineworld Group Plc is the leading cinema group in the UK and Ireland. Founded in 1995 we now have 81 cinemas across the UK & Ireland with exciting plans to continue our growth and improve the customer experience we deliver. With the recent investment in digital screens, an increasing slate of 3D films, alternative content, IMAX screens and new venues this is a great time to be a part of our business.

At Cineworld, we want you to be part of our open, lively and diverse environment, where every employee can make a contribution and where you will receive on-going learning and development. Reporting into the Head of Marketing you will develop and protect the overall Cineworld brand portfolio ensuring Cineworld’s position as the nation’s favourite cinema:

Responsibilities of our Brand Manager:

– Defines brand strategy and acts as Brand guardian of Cineworld’s brands, ensuring consistency across all customer and stakeholder touch points

– Creates and executes the brand campaign calendar

– Establish brand KPIs and monitors Cineworld’s brand using this to continually improve brand execution and ROI

– Owns both the proactive and reactive PR for the brand. Including coordinating crisis communications to protect the reputation of the brand and leading the press office function

– Defines and delivers the Social media vision and strategy

– Monitors competitive brand strategies and works to increase Cineworld’s USP’s

– Leads, motivates and manages the team in order to achieve all objectives creating a succession plan for the department

– Manages field relationships to ensure buy-in, consistent delivery and excellent implementation of all marketing campaigns in cinema

Our Brand Manager will possess a relevant Marketing Qualification and significant experience across either a Retail or Leisure led brand covering the key areas of Marketing, PR, Social Media and Media Buying. Extensive experience of handling multiple projects is required as is an ability to work with agencies and a number of internal and external stakeholders to deliver engagement and results. An expert on brands you will build and define brand strategy to inspire brand result and maximise ROI.

A strategic thinker capable of defining vision and delivering creative and effective strategies and campaigns you will have experience of managing brand crises protecting the internal and external reputation of Cineworld. Your ability to build, lead and develop high performing teams and get their buy in on brand led projects will ensure success within the role. This is an amazing opportunity to be the voice of the brand and take Cineworld onto the next phase of their journey. Your vision and entrepreneurial spirit coupled with a high degree of self awareness and a robust management style will be key facets of the role. You will be also be a true advocate of brands and an expert on strategic piece, possessing a genuine love of film and bringing a flexible, passionate and customer focused approach to your role.

In return for your hard work and commitment FREE MOVIES are just one of the benefits we offer alongside your career development.

to be considered for the role of Brand Manager within our business.