Bi Analyst Lead / Mi Analyst Lead / Data Analyst Lead (Retail Customer)

BI Analyst Lead / MI Analyst Lead / Data Analyst Lead with experience of multi-channel customer insights is required for this exciting new role that has recently been created by one of our Retail customers in London.

This will be a pivotal role ensuring that the business has a clear understanding of customer behaviour across multiple sales channels and as such, our client is looking for someone who will help shape the future of customer insight and analytics within the business. Applicants wishing to apply MUST have previously worked in an analytics role working for a multi-channel (store, online, mobile) retail business to qualify.

The successful applicant will be required to analyse the customer behaviour/shopping habits and trends across all separate sales channels with a view to merging/linking all data streams into one main data warehouse for querying, analysing and reporting to align with marketing and sales strategies. Applicants must have excellent interpersonal skills with proven skills of building strong relationships across all business and IT units.

Applicants must have strong data analysis skills and good knowledge around complex data warehousing, ETL processes and MI Reporting. Additionally applicants should be proficient in SQL, manipulating unstructured data and have experience in some of the following tools and/or databases; Google Analytics, Omniture Site Catalyst, Cognos, SAS, Crystal Reports, Business Objects or SQL Server etc.

Lead in the development and implementation of customer insight strategy for the business.
Lead and perform complex cross channel customer behaviour analysis in an evolving data environment.
Extract and analyse data, patterns and related trends and be able to present the information to senior business decision makers.
Working with a number of departments such as E-commerce, retail and marketing to produce cross department analysis helping facilitate business leaders in making decisions.
Preparation of business reports including visualisations.
Assisting with the design and implementation of multi-channel customer journeys (through understanding our customers and the purchase behaviour by channel).
Provide gap analysis on the current customer data sets and specify improvements for analytical benefits.
Use segmentation across all channels to improve relevance and response.