AD Operations Manager

Salary: £48,000 – £54,000 per year

Our client currently has an exciting opportunity in their London office for an Ad Ops Manager. They are an expanding global business, offering excellent opportunities for a career-driven digital marketer looking to establish and develop their career in a market leading business. 

The Ad Ops Manager will be responsible for management of all display operations as well as leading and developing the ad ops team. You will be reporting to and working closely with the Operations Manager and will be responsible for your team’s setup and execution of display campaigns. Key requirements for this role will be to manage overall delivery and performance of campaigns. Ensure available inventory is managed and viewability and brand metrics are met as a publisher.

You will have a view of all trafficked campaigns across managed and programmatic platforms such as Google Ad Manager & Amobee (or similar platform). You will need to be proficient in analysing large sets of data and will need to have a good understanding of key performance indicators such as viewability and brand safety. You will also be required to generate monthly campaign reports for the wider team and provide stats for benchmarks.

This position is perfect for someone who wants to take their first step to management and gain first-hand experience developing and growing a team. The ideal candidate will have previous experience working and managing a small team with a strong understanding of the media environment and client expectations.

Operational responsibilities:

• Manage, setup and maintain all integrations, from web analytics, viewability partners to tech stack integrations across ad servers and SSP’s.
• Take ownership of technical initiatives from an ad-tech perspective for new product rollouts, new standards implementation, site development and improvements, A/B testing and framework implementations.
• Offer and share knowledge of tech stack platforms, tag management, dynamic creative, custom variables and event tags. 
• Troubleshoot technical issues both internally and with key vendors.
• Ensure the team traffics display campaigns within SLA across Google Ad Manager and Amobee (or similar programmatic offering)
• Communicate clearly with internal teams and manage their expectations and goals
• Ensure all internal processes are met as required within the business using our platform and project management tools
• Quality assure and troubleshoot across all campaign setups.
• Have an overview of campaign performance metrics. Ensure team is making optimisation recommendations and are monitoring the impact of these changes
• Ensure all campaigns are delivered on contractual terms and fulfil client objectives
• Provide weekly reporting to internal teams and campaign managers encompassing overall health of campaign delivery, insights to performance and recommendations on improvements
• Training new recruits and creating guides to campaign setup, management and optimisations
• Write technical documentation and provide training to help drive understanding on systems and technical subjects

General team support & additional areas of responsibility:

• Attendance at any required meetings, minute & action taking for distribution using project management tools such as internal trackers, salesforce and Monday
• Provide support to wider team and assist where you can.
• Ensure all allocated operational tasks are carried out on a timely basis according to individual project plans and within deadlines
• Participate at events (digital and physical onsite) where requested, performing ad hoc duties as instructed by senior team members

Background knowledge, skills and experience:

• Management or training of team members in Ad Operations
• An interest in everything digital, staying abreast of the latest developments and trends in the field
• Hands on experience managing and implementing ad serving systems
• Previous experience with integrations of ad servers and technical troubleshooting of advertising across SSP’s
• Familiar with debugging and programming. Exposure to HTML, CSS, JavaScript.
• Knowledge of Ad Tech updates (identity without cookies and data regulation)
• In depth knowledge of RTB and programmatic
• Capability to pull and analyse large data sets to identify anomalies and opportunities
• Up to speed on the industry issues and challenges including, Ad Fraud & Viewability.
• Minimum 3-years of digital advertising experience
• Strong project management and external vendors management
• Excellent oral and written communication skills and be able to effectively communicate complex subjects to both technical and non-technical audiences at all levels