Business Analyst – Internet Marketing & Analytics

Our client is a leading web company. We are seeking a highly talented Business Analyst with significant experience in search marketing, to add to the marketing team in London.

Responsibilities:

As a Business Analyst, you will be responsible for supporting the Search consultants with timely and accurate reporting, highly skilled analysis resulting in thought leading insight – analyzing SEM and SEO results. You will be ensuring the integrity and consistency of web analytics and internet marketing goal tracking across all platforms being the resident excel and SQL powerhouse. Initially you will be responsible for supporting the SEM team, but the role requires the flexibility to work with the SEO team as well.

• Own the creation and management of search reports and dashboards
• Drive the business through insights. Analyse and present data to the Search team leading to actionable conclusion and recommendations
• Manage all 3rd party tracking tools and manage vendors
• Improve the Search team’s internal algorithms
• Drive Analytics best practice within a team of like-minded individuals

Requirements:

• Must have an intimate knowledge of MS Excel and be an SQL and database wizard. Knowledge of Tabelau would be useful but not essential
• In depth experience with tracking and web analytics tools (Google Analytics, Mediaplex, Webtrends, Google Webmaster Tool, etc.)
• Previous experience with SEO and/or Paid Search analysis and reporting
• Good interpersonal, written and verbal communication skills
• Bachelor’s Degree required with some work experience