2 X Marketing Co-Ordinator

Company

Vasanta Group is a multi-channel distributor of business supplies and services operating through both the reseller and direct business to business channels. The Group operates a centralised distribution network with “hubs” in Lutterworth, Normanton and Dublin. Our headquarters are based in Sheffield and the Group has turnover of c. £456 million and employs c.1100 people.

Summary of role:

Working within a successful and dynamic B2B company the Marketing Executive will help to plan, co-ordinate and execute Traditional and Furniture marketing activity aimed towards existing and prospecting customers in both VOW & Supplies Team Solutions.

The candidate will develop and implement specific Vendor marketing plans in conjunction with the Product Marketing & Merchandising Team. The overall goals are to plan & action Product Marketing activity to achieve Supplier expectations and increase spend within the Traditional and Furniture categories across the 16 sales channels.

The responsibilities include but are not limited to:

• Liaise with Merchandising/Suppliers, both internally and externally, collating content for advertisements, customer product promotions and customer/staff incentives.
• Brief advertising to design teams with relevant copy, offer information and images.
• Produce and distribute comprehensive sales notes on all campaigns to all sales staff.
• Plan and produce marketing materials and coordinate supporting email campaigns.
• Analyse customer spending patterns and supplier targets to find gaps within the marketing to grow sales within the 16 sales channels.
• Produce daily, weekly and monthly reports on all marketing activity, in order to review the success of campaigns

The ideal candidate will possess the following:

• Marketing experience within a B2B or B2C company
• Educated to degree level in Marketing or equivalent
• Experienced in office products market is desirable
• Experience of the implementation of multi channel marketing campaigns within a fast moving environment
• Significant knowledge of all aspects of the marketing mix with strong analytical skills
• Extensive experience of database management and the ability to interpret mass data and spending patterns
• Good communication skills, both written and verbal
• Creative approach to new campaigns
• Good negotiating and interpersonal skills
• Strong organisational skills
• Commercial awareness, for pricing and analysing data