Marketing Executive

MARKETING EXECUTIVE
Location: Close to Croydon
Reporting to: Marketing Manager
Package: Up to £28,800plus benefits

Our client, a UK leading trade association and exhibition owner is at the next stage of its future development and is creating a strategic vision to enhance service delivery to its members. The association is well established and highly regarded and serves nearly 500 member companies.

The goals of the association are to improve the business performance of its member companies via an array of activities including; trade shows, publications, advertising, promotion, international services and training seminars.

Summary of Position:
This is as much a hands on role as it is creatively. The ability to quickly understand the specific market place will be encouraged by support from experienced association staff.

This position requires a high level of IT ability. The use of software packages & CRM systems in creating marketing campaigns, database handling and the maintenance and creation of web pages is a significant part of this role. Training will be provided on software packages used by the business.

Working with the Marketing Manager this role will have an influence across all departments within the association including trade shows, publishing, training seminars, membership, communications and website.

The exhibition is major part of the organisations activity, and as such, significant time and effort will need to be directed towards this event. Experience of marketing B2B exhibitions would be useful. Equally important is the ability to integrate into our close-knit team of professionals, as well as building strong relations with our members

KEY RESPONSIBILITIES:

SHOW / EXHIBITION
Setting up contra partnerships with media publications
Performing data segmentation to identify core markets
Working with sales department to create publication with Show updates.
Liaison with PR teams to ensure regular market coverage
Briefing of seminar coordinator for the Show
Assisting in negotiating contracts with suppliers i.e. AV, Website, Registration company
Creating electronic campaigns tailored to horizontal and vertical markets
Minor alteration of print advert content
Responsible for the Show website, both ‘visitor facing’ and ‘exhibitor back office’ with support from managers.
Administration and addition of exhibitors on the Show website platform. Liaising with the exhibition sales team.
Liaison with the visitor registration company to set up online system
To manage media partner contra agreements
Contribute to the on-site build-up of the exhibition and manage agreements with partners and also feature areas at the show such as the press office & VIP lounges
Creating bespoke artwork i.e. web banners
Preparation of visitor registration and sales figures plus comparisons
Monitor, update activities in line with the marketing plan

AWARDS
Contribute to the creation and programme of the Awards dinner
Gathering sponsorships
Marketing promotion to event sponsors, awards entrants and attendees
Creation of seating plan via ticket sales
Liaising with judges, VIP guests and production team
Creation of awards PR
Contribution to scripting on the night
Liaising with production company and other partners on the night

BUSINESS
Preparation of monthly e-bulletin including collation from other departments
Assisting projects with content for members’ days
Running the company’s social media output
Contribute to the creation of marketing and electronic initiatives of other departments & activities
Participate in the upgrading of company designs and web site presentations
Brief & liaise with external designers and other suppliers as required
To support and assist the marketing manager and other business colleagues

Key Skills & Experience Required:
Experience of creating marketing programmes/activities
Clearly demonstrate examples of experience or training in the skills described above in order to be considered for the position.
Good communications skills
Previous experience or training in event marketing
Experience of latest methods in delivering marketing communications via web, social media, digital media etc.
Strong interest and understanding of future trends for e-communications
A clear and logical thinker willing to contribute to preparing plans and budgets
You are likely to be A level educated with appropriate marketing or event qualifications