Employer Branding & Recruitment Marketing Specialist

Salary: £36,000 – £54,000 per year

Employer Branding & Recruitment Marketing Specialist

Location: London (Hybrid working)

Salary: £36,000 – £54,000 + bonus + benefits

The Candidate Attraction and Social Sourcing Specialist will be responsible for the development and on-going management of local candidate attraction strategies, with particular emphasis on the use of various social media platforms to promote our Client as a potential employer of choice. Working in partnership with the Group Talent Acquisition and the local Recruitment Teams and taking a lead from the Employer Branding Strategy to design and deliver a comprehensive and integrated candidate attraction strategy. This role will be responsible for the identification and development of different attraction channels and communities, with the aim of attracting and retaining diverse talent.

The role will act as a critical partner to the Global HR team and local Recruitment teams supporting the readiness and ability to attract and hire the right talent to meet business needs. Working with the Group Employer Brand Manager and the local Recruitment Team you will be responsible for building recruitment advertising campaigns, social media content and stories, for use across multiple channels that will appeal to potential applicants, both external and internal. You will have a fantastic opportunity to build strong relationships with key internal stakeholders and external partners establishing yourself and the organisation as the employer of choice in the hospitality food and beverage markets.

Our Client takes pride and places a huge emphasis on the diversity of its Colleagues, being representative of the communities they serve. We will also work with suppliers to create economies of scale, and drive collaboration between countries to maximise attraction efforts.

The role:

To develop and deploy consistent job advertising templates and guidelines

Build a group strategy for engaging and attracting non-active (passive) candidates

Work with local Recruitment Teams to deploy the Group strategy into local markets using traditional job boards, talent communities, LinkedIn and social media platforms

Promote our Client’s organisation as an employer of choice in the most inclusive way, appealing to all candidates regardless of age, social background, ethnicity, gender identity, sexual preference or education

To ‘shout’ loudly about the virtues of working in a fun and dynamic intersection of retail and hospitality industries

Using job advertising and community engagement to promote the Global Employer Value Proposition & Employer Brand & Identity

To bring their inherent diversity across our business, in background, role and representative to the fore as a core part of who they are

Work with the Group Employer Brand Manager to continuously build the organisation’s online presence in line with their strategy through all available channels e.g. careers website, social media, job boards, LinkedIn, Glassdoor, Indeed to shape the future of recruitment marketing to all relevant target audiences.

Create and curate engaging and authentic social media content to showcase their culture and core values

Contribute to the design and execution of local recruitment marketing campaigns including metrics tracking and reporting to show findings and success.

Engage with the Global TA Community of Practice to help plan and execute targeted content creation and social media amplification for the region.

Work collaboratively and cross functionally on the delivery of campaigns and initiatives to support the Employer Brand and EVP work (i.e. Group Talent Acquisition, Customer and Communications)

Working in partnership with the Head of DEI to develop and deliver communications and engagement priorities as part of the DEI strategy.

The person:

Degree educated, or equivalent

Previous employer brand and recruitment advertising experience, agency or in-house

Experience of media content creation and engagement across various platforms

Hands on experience of online advertising campaigns, creative, web, and other social projects

An outward looking perspective with an eye on the latest digital marketing trends

Must have a passion for on-line sourcing, research and/or digital marketing

Passion for communications and people engagement

Confident communication style with the ability to simplify complex messages to be relevant to the audience

Ability to clearly articulate ideas and offer unique solutions to brand challenges, both verbally and visually

Highly collaborative and natural networker

Delivery and result-orientated mindset

Ability to navigate an evolving, fast paced business; think broadly to quickly understand priorities; join the dots and create compelling campaigns

Ability to build high quality, sustainable relationships across many functions and levels within the organisation

Strong analytical skills to understand ROI and ability to use data for insights to shape strategy

Diligent attention to detail

To apply please email your CV, or call for more details