Digital Marketing Manager

Salary: £42,000 – £54,000 per year

As a Digital Marketing Manager you’ll be responsible for social media and content. You will need to be creative, innovative and have a good work ethic driving the audience and ecommerce. We are looking for someone whose passion is creating original, relevant content that drives our clients Social Media presence and their fashion (FMCG) brand. Your eye for detail and passion for online digital content including video editing and photography, writing skills and building a strategy for social media channels.
Please find below a list of responsibilities:
* Reporting into the Head of Marketing and Company Directors, you will be responsible for developing and implementing the social media content strategy across all social media channels, with a strong focus on Facebook, Instagram, YouTube and Twitter both in the UK and internationally.
* Monthly execution of creating copy plus managing production of photography and video content across all social media platforms both in the UK and international
* Implementation and Execution of paid social media advertising and strategy for growth and engagement.
* Management of customer queries – replying to customer enquiries both in the UK and International, including evenings and weekends (where necessary)
* Weekly influencer outreach and management of the influencer programme.
* Develop relationships with online influencers and authors of content to promote our brand to the relevant demographics.
* Bring new ideas and ways of developing our social media accounts.
* Creating monthly social reports with tracking, analytics and competitor analysis.
* Analyse the effectiveness of our engagement and social media campaigns to shape the next wave of activity.
* Planning and managing influencer campaign content calendar.
* Handling all influencer bookings, outreach and gifting.
Essential skills and knowledge required:
* Interest in Fashion
* Must have working experience of Social Media Marketing: 3+ years
* Social media advertising, specifically across Facebook and Instagram paid campaigns
* A basic understanding of creative applications such as Photoshop, Lightroom etc.
* Have a proven track record of working on either big social media accounts or for big brands
* Can evidence impacts on social media in previous roles.
* Are hungry for growth, learning and success. – this isn’t an easy role and requires a lot of ambition and resilience.
* Can handle pressure, loves and thrives in fast paced environments
* Must be a self-starter, willing to get working without constant guidance
* Have a huge passion for social media and the potential it has now and in the future.
Desirable skills and knowledge required (but not essential):
* Digital Marketing/Marketing or Media Production Degree/CIM or equivalent
* Photographic/Videographer skills
* Have a strong sense of working within the fashion industry, specifically men’s footwear
* An understanding of SEO and Google analytics
* Storyboard development for social media campaigns
Monday-Friday 9am-5.00pm
Salary flexible depending on experience
Auto enrolment pension after qualifying period
Car parking
Discounted products
23 days holiday plus bank holiday (closing in between Christmas and New Year, holding back 3 days)
Action:
If you have fashion experience and or knowledge and keen to continue your social media and content career, we need to hear from you asap. This is an urgent requirement however, our client is willing to wait for the right expert to join their growing team.