Marketing Executive
Full job description
Bright Search Ltd
Salary: £15.84 – £18.56 per hour
Our prestigious business relative new to the UK however prominent in Europe and the USA are on the lookout for a Global Marketing Executive who will provide a full mix and array of marketing activities to generate further revenue for this hugely and rapidly expanding organisation who have taken the UK market by storm over the past 3 years.
As the Marketing Executive you will assist in the development, planning and execution of holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding. You will be working for an exciting, award-winning company that specialises in industry-leading, Demand and Supply Chain software.
Responsibilities:
Driving the planning, execution and monitoring of multi-channel campaigns using elements such as social media, web pages, webinars, case studies, exhibitions, speaker events, adverts, email marketing etc
Developing campaigns with a clear customer journey that builds knowledge and understanding and ends with actionable leads
Developing specific metrics for customer touch points that analyse how customers and potential customers move through the opportunity funnel
Work with product management to develop compelling content including PR and news items
Identify potential link building opportunities. Prepare content, organise for link to go live and negotiate rates/deals if needed
Write press releases, company profiles and other content for the website, new product launches, print media and exhibitions
Plan, manage and deliver social media content planner according to strategy
Update the website and blog with relevant timely communications
Develop ‘hands on’ knowledge of key clients and contacts and help nurture these relationships via marketing communications/automation and channels, whilst also supporting the targeting of new clients and contacts
Undertake market research, analysis and reporting
Develop library of imagery for online use (to brand guidelines)
Minimum Skills and Experience Required:
Previous marketing experience in a B2B technology company
Passion for all things digital and an aptitude for social marketing
Ambitious and commercially focused attitude along with a strong work ethic
Drive and energy in your approach to managing several projects and campaigns at once
Experience of marketing automation systems
Previous experience in a similar organisation type would be extremely advantageous as would as this is a global role reporting to head of operations
To apply for this job please visit definitejobs.co.uk.