B2B Marketing Consultant

B2B Marketing Consultant

Company Info

We take pride in being there for our customers. We help them deal with whatever life has in store and support them in achieving financial security; and that’s thanks to the talented and dedicated people who work with us. For us, ‘social responsibility’ is not just a buzzword. It defines us and runs through everything we do for our customers and as an employer. And working with us, you’ll get a competitive reward package and have the flexibility and autonomy to deliver your personal, business and career goals.

Department Info

At Legal & General Insurance we look after our customers throughout life, death and everything in between so that you know that everything that’s important to you is protected. With over 180 years’ experience in providing Insurance policies, our customers trust us to be there and to do the right thing.

We have several exciting opportunities to be a part our award winning Marketing team based in Cardiff as we embark on a period of change and growth.

We are seeking talented Marketing professionals with enthusiasm and ambition to help build on and drive forward the success of one of the market leaders in the industry.

Job Duties
– Working within the relevant B2B Marketing strategy and overall plan create marketing activity for new and existing distribution channels.
– Manage and deliver marketing activity for distribution channels as allocated by the B2B Marketing Manager ensuring aligment to the distribution strategic aims and plan.
– Support the B2B Marketing Manager in developing plans and setting targets that are aligned to allocated budgets.
– Contribute to best practice and the incorporation of the latest developments and thinking in the delivery of communications.
– Build effective working relationship with relevant channels and partners to identify opportunities to improve performance and optimise budget.
– Work across the Insurance business and foster good collaborative working relationships with key stakeholders.
– Identify and manage risk through the robust usage of the group risk infrastructure and ensure alignment with supplier management teams within the Insurance business.
– Keep abreast of any existing or changes to, compliance, regulatory and company standards.
– On an on-going basis, ensure that all campaigns meet the required brand guidelines, regulatory standards, and all L&G specific requirements for compliance/advertising approvals sign off.

Skills Required
– Experience of defining and creating complex communication plans across products and customer segments
– Good understanding and proven track record of D2C or B2B2C channel marketing activity that have driven demonstrable business results
– Solid understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
– A strong understanding of paid, earned and owned media and the role that each plays in the marketing mix for B2B and B2B2C audiences.
– Knowledge of the General Insurance & Protection Markets is desirable.
– Experience of developing and managing insight led customer marketing plans and activities across a range of services, products and brands, preferably within Financial services.
– Solid understanding of the risk and regulatory environment
– Strong creative skills with the capability to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively.
– Good networking, influencing and relationship management skills with the ability to clearly communicate and influence at all levels.
– Solid understanding of the creative process and working closely with agency partners to deliver creative excellence.
– A genuine passion for the customer which is demonstrated through all personal outputs.
– Strong commercial awareness and ability to optimise budgets
– Good presentation skills
– Educated to degree level or equivalent desirable
– Vocational or professional qualifications in Marketing disciplines (e.g. CIM) desirable
– Benefits

Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 22 days’ (with potential to rise to 26 days) holiday, discretionary performance related bonuses, paid overtime, a variety of share schemes, discounts at both a huge range of high street stores and our own great products, your hard work will be rewarded when you join us.

For a detailed description and further information please click below.