Senior Marketing Automation Specialist

Salary: £360 – £414 per day

Our client is a leading marketing agency. In this role you will work closely with the Marketing Automation Team, offering best in class solution guidance and delivery. This role is multi-faceted and fast-paced, involving a variety of client work from creating, delivering and monitoring campaigns, handling and manipulating data as well as working on project work outside of scope that will help to improve current processes.
The work they are doing with Salesforce Marketing Cloud is very much at the high end of the suite, and as such, this role presents a fantastic opportunity to widen and develop your skills in this highly sought-after specialism.
Key Responsibilities:
* Undertaking data segmentations and data analysis tasks
* Building, developing and maintaining customer journeys
* Email campaign setup and execution; planning work schedules to ensure agreed service levels are agreed
* Communicate directly with other departments to ensure that expectations are managed accordingly, are met and be able to pro-actively provide solutions to any issues that may arise
* Liaise with internal teams to ensure that data and HTML content will work together seamlessly and to clarify requirements and development needs
* Set up, quality check and amend HTML to ensure that content is fit for broadcast
* Test, modify, correct and ultimately handle and monitor the final broadcast
* Pro-actively address any technical issues. Be able to problem solve and provide solutions to these issues
Essential Skills:
* 2+ years client facing experience with a proven customer focused attitude and excellent interpersonal & communication skills
* Strong CRM and data driven digital marketing experience
* Competency in SQL
* Technical literacy with familiarity in data processes and governance
* Experience with Salesforce Marketing Cloud, including Journey Builder and Email Studio, with bonus points for individuals with Mobile or Social Studio
* A strong knowledge of digital marketing industry standards and best practices with the ability to match client’s business requirements to product capabilities
* Knowledge of using other platforms such as Adobe Campaign, Oracle Eloqua, Silverpop and Smart Focus would be an advantage, although not essential as this role will focus on Salesforce Marketing Cloud
Benefits:
On top of a competitive salary, you can expect a whole load of perks including:
* 25 days’ holiday + bank holidays – we understand the importance of you getting some down time
* Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing
* Pension Scheme – helping you save towards your retirement home in the sun!
* Corporate Medical Cash Plan – claim back the cost of your medical treatments
* So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out
* Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy
* Cycle to Work Scheme – save on the cost of biking to work