Account-Based Marketing (Abm) Executive

Salary: £42,000 per year

Offered to the market this super opportunity with an IT managed services SME business. Excellent benefits package, employee satisfaction liaison forum and very competitive salary. Suitable candidates will be experienced in digital & social media marketing with the ability to write compelling content and convert to viable sales leads.

Account-Based Marketing (ABM) Executive – About The Role

You will be building digital journeys to attract interest from potential customers, creating email marketing automation campaigns, and engaging with prospective clients. This role is ultimately responsible for supporting the development, implementation, management and measurement of digital ABM activities to drive pipeline, sales acceleration, and revenue for the company.

* Creating and executing integrated digital marketing campaigns across multiple platforms using tactics that include direct email campaigns, landing pages, content marketing, digital advertising and social media to generate awareness of offerings and value to potential target customers.

* Identifying and classifying interest from respondents to create pipeline of potential sales opportunities.

* Potential sales opportunity nurturing, development and management until ready to be passed to field sales team.

* Responsible for facilitating events including venue finding and logistics ensuring smooth running for event delegates.

* Reporting on ABM lead gen activities against key performance indicators.

* Creation of, input into, repurposing and proofing product and marketing collateral for opportunity generation and other marketing activities

Hubspot

* Responsible for the effective use and management of the Hubspot CRM database, assisting with system updates for added efficiency.

* Experience with prospect targeting, segmentation and list acquisition to build prospect lists for lead gen campaigns.

* Ensuring internal training documentation and user guides are current.

* Supporting the development of email and landing page templates.

* Maintaining and managing reports.

* Issue management.

Other

* Planning internal events for employees and Sales/Marketing team.

* Audits – Any audits required of the CRM and its content.

The successful Account-Based Marketing (ABM) Executive will have:

* 2+ years of experience in B2B account-based marketing or digital marketing role ideally from an IT tech background.

* CRM systems and marketing automation, preferably HubSpot.

Desirable:

* Experience in the IT sector working for an IT Solutions provider, Cloud or Managed Services environment.

* Knowledge and experience of Account Based Marketing practices and experience.

* Good understanding and experience of the full marketing mix – copywriting, web editing, design, social media marketing, PCC (pay-per-click) advertising, SEO, PR, digital communications.

* Copywriting and editing.

* Experience managing B2B social media accounts – Facebook, Twitter, LinkedIn etc.

* Experience delivering cross-channel integrated digital marketing campaigns.

* Experience of using Adobe InDesign, Photoshop and Illustrator.

Account-Based Marketing (ABM) Executive – Benefits

25 days holiday + bank hols +1 day for every 2 yrs worked up to 28 days
Charity allowance
Free parking on-site
Participate to Techscheme/Cyclescheme
Flexible Hours between 7.30 – per week
Private medical insurance
Pension scheme

Howett Thorpe are acting as a recruitment agency in relation to this role and comply with all relevant UK legislation and do not discriminate on any protected characteristics. Due to the high volume of applications we currently receive, we are unable to respond to all candidates. If you do not hear from a Consultant within 5 working days, please assume that you have not been successful.

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