Marketing Communications and Promotions Manager

Salary: £36,000 per year

A marketing / events professional who can work within a small team who has a clear understanding of marketing principles, disciplines and experience in creation and measurement of marketing plans with an understanding of brand management and multimedia marketing campaigns. All within the context of place making and an environment of mixed use including double the national average of independent businesses (60%) in Bedford town centre.
A self-starter, working without regular guidance and preferably with professional membership of the CIM ensuring professional developments such as GDPR. This post reports direct to the Director of Operations.
Keeping businesses abreast of latest news for the benefit of businesses is also paramount. The intention is to continue building an environment to nurture economic prosperity and sustainable businesses in the zone and maintaining a “good news” approach on its external social media platforms – largely uncontaminated by the naysayers – as we control all messaging and the brand which is vital to marketing to Bedford.
* Take responsibility for the brand’s online presence across social media, online advertising, and promotional messages.
* Build on producing own content for FB and IG rather than re-posting to become the speakerphone broadcasting good news first.
* Build effective regular engagement with consumers within catchment as well as the Bedford businesses zone.
* In addition to overseeing of town centre events such as the biennial successful Bedford River Festival, Bedford College Achievements Awards and Freshers events, to coordinate the town calendar of events and initiate, coordinate and deliver inhouse events such as town trails, Bedford Day and suitable Christmas event(s) i.e. late night shopping launch etc. designed to increase dwell time and spend
* Produce an annual events programme and devise a promotional calendar for June to December 2021 and create all content for regular B2B and B2C direct mail e-shots broadcasting including: –
* Compelling reasons to come into town today, tomorrow, this weekend, next month …
* Weekly updates and monthly roundups of new arrivals, offers/promotions, events, and loyalty programmes such as the town centre gift voucher membership.
* Link back to www directory for the definitive guide for what’s on, what’s new and who’s who for businesses to capitalise on this online presence.
* Topical, important matters of interest for business owners and their staff.
* Devise weekly content plans for discussion and source through social media channels i.e. Instagram for suitable images and content with the aid and assistance
* Managing the web designer and any third-party contractors.
* Organise B2B networking and briefing breakfast forums quarterly and invitations for stakeholders within the zone.
* Produce cos effective inhouse printed seasonal marketing magazines x four editions each year.
Required: Highly motivated; confident self-starter, experienced manager of marketing disciplines with an understanding of ‘place making and successful event management expertise together with online platforms audience growth and content development.
The successful candidate should be well organised, creative, tenacious, and excellent communicator both oral and written. Attention to detail essential.
In return for
Town centre office location, modern and fresh.
Small, youthful, friendly hardworking team
48 days holiday full time, including bank holidays
Competitive salary -i.r.o £36,000