Digital Delivery Specialist

The Digital Delivery Specialist will be an integral part of a small team that will support the delivery and measurement of content on the various channels that are supported by our client. This team is designed to support the effectiveness of our client’s marketing and communication activities across the breadth of the business and sits alongside other teams of creative and technical expertise with a view to ensuring that projects are delivered on time, on brand and on budget. The key objectives is to help support, optimize and measure the core set of digital channels that are used including websites, social channels and mobile.

The team will develop and manage a suitable content strategy across the range of digital channels, supporting the various functions within the business to publish their content. You will assist in supporting the systems and technology that is put in place to enable communication with customers such as the ESP and social accounts and this will dovetails with the accountability for setting up, monitoring and measuring activity across these channels to produce suitable analytics and analysis for the business to determine how successful campaigns and communications have been. Ultimately this role is about supporting the design and execution of innovative, rich media campaigns.

Supporting the development of innovative and creative customer and internal communications channels that encompass digital, visual, audio and social media.
Looking at the digital world from a customer-centric standpoint ensuring that the user journey is monitored as part of the customer lifecycle value (CLV).
Ensure that all touch points are optimized and have the necessary underlying analytical and measurement capabilities in place to support the persuasion/conversion of visitors to our client’s channels.
Working with marketers and the business to understand data capture requirements and customer lists, set up groups in line with market segmentation and track and resolve issues as they surface by working cross-functionally.
Displaying the capacity to ‘think outside the box’ and identify new opportunities to enhance channel delivery utilizing the latest technology available ensuring new capabilities are communicated to the business.
Partner with marketing and sales teams applying analytics to determine relationship between marketing efforts and business outcomes.
Build reports, spreadsheet models and ad-hoc queries to support business analytics.
Develop automated methods for delivering dashboard data and charts and analytics where possible. Skills & Experience:

setting up, configuring and managing user accounts on a range of communication systems and 3rd party software to ensure that optimal configuration and usage.
Experience in creating content-led, inbound marketing campaigns.
Online experience: eDM, social media, and web / intranet systems.
Previous experience of using CRM systems and ESP is desirable
Good knowledge of Word, Excel and Outlook