Senior CRM and Loyalty Manager

Senior CRM and Loyalty Manager / Midlands / Gaming Industry / 55k Basic + Car + Package / Fantastic International Brand

As Senior CRM and Loyalty Manager you`ll be reporting to the Head of Marketing and be responsible for driving commercial benefit from the growing customer base and further developing the loyalty program. You will be the custodian of CRM systems and through data insight will identify the what, why, when and whom to target to deliver increased attendance, retention and spend online and within retail. Your CRM experience will include technical campaign selection and implementation as well as extensive technical experience within digital and data warehouse products.

Role Responsibilities:

– Central management and control of the company`s Reward Card and CRM programmes.
– support the development and growth of the loyalty program and other activities intended to drive customer lifetime value.
– Custodian of the single customer view to ensure the data is accurate and appropriately structured for commercial benefit.
– Manage the continuation of the retail customer database and explore new routes to access data to grow market share and attendance.
– Development of an annual multi-channel CRM plan / customer touch points and based on current customer data and insight.
– Manage all aspects of customer data to CRM campaign recommendations, data extractions and analysis.
– Continually review the offers and incentives, reward card usage, make recommendations which will be deployed across the group.
– Develop, upgrade and maintain CRM dashboards and reports, working closely with finance and IT.
– Work with the Head of Marketing to develop a continuous improvement plan for the company`s loyalty and CRM systems
– Provide expert advice in matters all marketing related queries regarding our loyalty and CRM programmes.
– Have a good understanding of the importance of legal and regulatory frameworks within the gaming industry.

Personal Skills & Experience

– A passionate consumer marketer with a strong understanding and 5+ years practical experience of loyalty systems and both online and offline CRM programmes.
– Have proven experience of working with a broad customer base and applying a CRM strategy that proved successful.
– Very strong commercial acumen with the ability to use data to clearly demonstrate commercial success.
– Good experience of all aspects of the marketing mix within leisure or gaming sector.
– A self starter – Demonstrates initiative and enthusiasm, well organised, skilled at managing own workload to meet deadlines and be able to clearly demonstrate both project and time management skills to deliver multiple projects on time and budget.
– Experience of developing, maintaining and delivering to marketing strategies to achieve company objectives.

This is an exciting time to be joining this internationally renowned growing business. Please apply with your cv outlining your suitability to the role.