Emea Marketing Conversion Specialist

The Company…

My client being a global Internet company are currently seeking an EMEA Conversion Specialist on an 11 month temporary assignment. This company brings together smart, talented people from a diversity of backgrounds, and creates a place you could bring your whole self to work. Work for a company that celebrates their staff and thrive on each individual employee for the benefit of their products and community. You will work for a company who believe in removing barriers so that their staff can focus on the things they love, both inside and outside of work. This organisation is completely dedicated in constantly searching for unique ways to improve the health and happiness of their workers temporary or permanent.

Work is more than calculating profits, balancing supply & demand or pushing paper. Work is people coming together to dream, create, hack, hustle and make. We provide the tools and technologies that allow people to connect easily, to share ideas, develop them together and get things done from anywhere. 

We are looking for a Conversion Specialist, to manage & improve the online customer experience for our Apps customers. This person will make sure the online journey is effective end-to-end, from the discovery/trial phase through to paid customer. With an understanding of how our users like to research and buy online, you will build the strategy and tactics that will have a major impact on how we create desire, interest and purchase for our products online. The ideal candidate must have strong web analytical capabilities, a sensitivity towards local markets & a thorough understanding of how to build an amazing online customer experience. 

What you will do… Key Responsibilities

– Defining our online conversion strategy across the EMEA region, with the aim of increasing the rate at which users convert from trial into paying customers. 
– Providing ongoing analysis of online conversion and sign-up paths, identifying key barriers to conversion and investigating/testing new initiatives to overcome them. 
– Undertaking analysis of all stages of online behaviour from awareness through to action. Defining our audiences and creating web experiences targeted at priority groups.

– Developing & executing A/B & multi-variate testing plans for our web properties. 
collaborating with global peers to learn and share best practises – Working with functional teams to influence their thinking/priorities for improving the online customer experience. 

Key skills, knowledge and behaviour

– Background in data driven optimisation, with strong analytical skills 
– 3-4 years’ experience optimising website landing page conversion rates and user journeys 
– Strong knowledge of Analytics systems 
– Deep experience of working with testing tools
– Personal/behaviour based marketing experience a plus
– Excellent project management experience and ability to influence functional teams 

– OUSTANDING LEADERSHIP SKILLS

If this is you please apply for the attention of Andrée McNamara