Senior Direct Marketing Executive

Senior Direct Marketing Executive

Portsmouth

£27-28K

Permanent

JOB SUMMARY:

As Senior Direct Marketing Executive for our client, you will be responsible for creating and driving their Warm Lead Nurture Programs, ensuring you build meaningful and relevant data-driven relationships with the marketplace. This will be achieved through developing best-in-class, automated emails and content specific to our customer demographics and motivations. You will monitor and track performance using commercial KPI`s and continually improve the programme through key insights gained.

You will be driven and excited by the business targets. As the lead for the warm lead programme within the marketing department, you will naturally possess a strong sense of ownership for meeting your deliverables – motivating and focusing your stakeholders, tracking performance to plan continually, leveraging contingencies where possible and naturally approaching your role with an entrepreneurial mind-set to ensure the business targets are achieved at all times.

The successful candidate will exhibit a passion for innovation, owning the end-to-end customer experience, enjoy working in a cross matrix structure and driving business results.

ROLE RESPONSIBILITIES:
– Define, execute, and measure warm lead nurturing campaign for the company, ensuring all commercial and customer metrics are delivered.
– Drive prospect enquiries through highly effective persona driven communications.
– Build strong relationships and work closely with the Content Marketing department to provide fresh and engaging customer content to achieve monthly, quarterly and annual targets.
– Effectively manage external consultants, across the digital, creative and marketing automation arena
– Apply creativity, problem solving and analytic skills to provide ongoing insight into the business and make recommendations and decisions.
– Rapidly develop test/learn/test plans to successfully drive business results in the direct marketing arena.
– Full understanding of our CRM system and accuracy of data

QUALIFICATIONS:
– Experience in execution of marketing plans, strong prioritization and time management skills, and ability to manage multiple projects and priorities
– Ability to think through, and deliver, exceptional end-to-end customer experience
– Data driven, resourceful and efficient
– Strong analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations
– Leads and influences effectively within the organization and builds strong relationships to deliver outstanding results with limited resource
– Flair for ambiguity and infectious `can do` attitude
– Demonstrated ability and self-motivation to excel within an environment of change, startup mentality and a drive for continuous improvement