Website Analysis / Testing – User Experience Researcher

User Experience Researcher – Website Analysis
Leading hospitality and travel client is recruiting a User Experience Researcher to reveal what users need from our clients ecommerce website experiences by conducting research, observing and analysing user behaviour, and through the interrogation and interpretation of analytics across a portfolio of travel brands and websites. Our client is located a few miles from Colne.

Key tasks and responsibilities include:

– Working with the Digital Optimisation Manager to create a sensible, strategic and achievable roadmap of analysis and testing.
– Coordinate and drive a progressive programme of usability & user testing at various stages of product development across multiple brands.
– Designing and leading remote and on-site usability studies, interviews, and surveys according to plan and budget.
– Collecting and analysing user behaviour through website analytics, online experiments, benchmark studies, formative labs, customer surveys, and other methods.
– Work with designers, managers, engineers, and marketers to identify and prioritise research and development opportunities through project and day-to-day delivery processes.
– Understand and incorporate business requirements and travel industry need into research.
– Advocate research findings to diverse audiences through written reports and oral presentations.

Your experience will include:

– Genuine interest of human behaviour and experience in how this can be practically used to deliver better customer experience and sales conversion.
– Proven experience of website and customer analytics software and interpretation
– Full understanding of the fundamentals of online marketing –search, affiliate, email, social, display
– Success with remote usability testing tools, such as UserZoom or What Users Do
– Demonstrable experience of a variety of Usability research tools and methods
– Strong problem solving, analytical, and critical thinking skills with the ability to make sound recommendations based on observed user behaviour and prior experience.
– Proven ability to syndicate lots of information (structured, unstructured, qualitative and quantitative) and distil it into a clear and meaningful “people friendly” story
– Complete fluency and familiarity with a range of web and mobile technologies, usability and accessibility practices, trends and techniques.
– Proven experience of Journey Mapping ethnographic research, personas development and CX Measurement in a digital environment are desirable.
– Strong knowledge of user-centred design best practices and principles is desirable.

On offer is a basic of c30-35k and also a range of benefits. Our client has a great work ethic and culture and is committed to staff development and training