Campaign Executive

The Company:

Our client is a London based multinational professional services and information technology company. They have established a large client base of household names from a wide variety of sectors including financial services, telco’s, utilities, retailers, charities, sports, automotive manufacturers and media and publishing organisations.

They are working with their clients to help them really understand their customers and to engage with them in a personalised way, regardless of channel, in order to build loyalty and value. To do this they bring together a unique set of capabilities focussed around data, digital, technology and creative.

There has never been a more interesting time to work in this industry and the business has ambitious growth plans.

Campaign Executive role:

This is a great opportunity for an experienced Campaign Executive to join this Digital Marketing team. The Campaign Executive will work on digital marketing campaigns across a range of digital channels, but the primary focus will initially be on email campaigns.

The successful candidate will be required to quickly build an in-depth knowledge of our client’s in-house campaign management tools and the specific implementation for several clients. The Campaign Executive will report in to the CRM Operations Manager and work closely with our production, data and project management teams in the set-up, testing and deployment of campaigns.

Candidates will need to be numerical, process driven and fast-learners. They will work as part of a fast-paced, client-responsive team. There will be a strong support structure and specific training on platforms and QA standards, but our client is looking for someone with exposure of ESPs/Campaign Management Tools (Silverpop, in particular).

The candidate will gain experience working across a range of leading international brands within the Sports, Media, Financial Services, Charity and Utility sectors. We anticipate that the successful candidate will be able to quickly grow and expand their role as the team develops and the company continue to win new work.

Responsibilities:

• 1 year + experience in a campaign delivery role using IBM Marketing Cloud – Silverpop tool
• Great attention to detail and logical thinker
• Good communication skills and willingness to learn
• Good time management skills and proven ability to meet tight deadlines
• Proven client interaction ability
• Confident with Microsoft Excel and experience of pivot tables, vlookups and analysing data sets

Specific Campaign Executive tasks:

• Campaign build:
o Processing customer data files prior to upload to tool
o Campaign set up processes on multiple tools
o Use of tool’s features to set up and deploy scheduled, automated and triggered campaigns
o Campaign set up quality assurance
o Timely deployment of campaigns
• Running and updating campaign reports
• Quality Assurance, proofing and render testing of campaign content and creative
• Providing helpdesk user support to clients
• Email creation through in house campaign management tool

Desirable skills & experience:

The ideal candidate will have:

• Experience of one or more of the following ESPs: ExactTarget, Adobe Campaign (Neolane), Marketo, Dotmailer
• Exposure to PeopleStage, Faststats, Unica, Adobe Social, Adobe CQ, Adobe Test and Target, Litmus, Email on Acid
• Understanding of querying code (SQL, VB, VBA, SPSS)
• Knowledge of HTML and CSS, JavaScript
• Experience of Excel advanced reporting functions and dashboard build and analysis
• Able to use design tools and software
• Copywriting and subediting skills
• Understanding of email, social, mobile and display best practice

To apply for this exciting opportunity to work as Campaign Executive in London for this multinational professional services and information technology company, please send your CV with an accompanying cover letter detailing your experience and suitability for this role.

Unfortunately we are unable to respond personally to all candidates, however if your application is successful we will contact you. Thank you.