Senior Digital Campaign Executive

Senior Digital Campaign Executive – Insurance Sector – Hertfordshire – £33,600 – £40,800pa with a great benefits package

My key Financial Services client, based in Hertfordshire, is looking for a Senior Digital Campaign Executive to join their highly successful marketing team, reporting directly into the head of marketing. The successful candidate will have the responsibility and ownership of the whole Digital Strategy feeding into the overall group wide and year round Marketing Strategy.

The Role:

The main objective of the role is to create, develop and implement digital marketing strategies and activities to support my client’s new business targets. The role works closely with the Head of Marketing and the existing digital marketing team to ensure that all strategic targets are hit and that the campaigns deliver to both the organisation and its customers.

Key Accountabilities:

To contribute to the development of the marketing strategy and annual marketing plan to ensure that all digital marketing opportunities are maximised.
To creatively develop and operationally implement all agreed digital activity to agreed timescales, budget and quality standards
To manage the day to day delivery of all assigned digital marketing campaign activity across all channels, all media and all customer groups. This is from the start of the briefing process to evaluate and de-briefing
To work with appropriate agencies to develop activity, these could include creative, new media and database agencies
To ensure all digital marketing activity is accurate and has been subjected to the prescribed sign off and compliance procedures.
To work across both brands and ensure that both plans are implemented as agreed
Manage assigned aspects of digital activity, which might include any of:
Email planning and distribution
On site/off site SEO and PPC
Affiliate and aggregator management
Website content management using CMS
Campaign analysis
To ensure senior management are kept informed as to the status and performance of all activity
To contribute to project activity within the department or the rest of the business as required Essential Skills:

Proven digital marketing experience and demonstrate knowledge
​3 to 5 years commercial experience in Digital Marketing (Client side or Agency)
Demonstrable experience of delivering complex digital marketing campaigns.
Experience and detailed knowledge of SEO
Experience and detailed knowledge of Social Media
Experience and detailed knowledge of PPC would be highly advantageous, but the client is also very happy to offer fully funded training in for PPC e.g. Google Adwords Professional (GAP) / Google Analytics Individual Qualification (GAIQ) etc.
Experience of managing agencies
A passion for all that is digital and the desire for continuous improvement in the quality of the digital campaigns. Desirable Skills:

Hands on experience of writing content in line regulated guidelines
Experience of working in Professional or Financial Services e.g. Finance, Banking, Accountancy, Legal etc *This is an urgent requirement and interviews will start ASAP*

If you are interested please click the “” button below or please apply