Social Media Manager

Salary: £60,000 per year

Social Media Manager

Salary £60,000

Central London

Luxury Beauty

General Function

I have an exciting opportunity for the right person to join my luxury beauty client as a Social Media Manager. You will responsible for the management and execution of the brand’s overarching cross-platform social strategy. Their key purpose is to drive brand awareness and advocacy and cultivate channel growth and engagement. They will report into the Director of Digital Marketing.

Responsibilities:

Social Media Strategy

Day-to-day management of brand social channels
Collaborate with Digital Marketing team to develop cross-platform social strategy and creative that aligns with product/marketing calendar, brand objectives and business goals.
Develop and execute content franchises, engaging social campaigns and innovative projects in partnership with internal and external stakeholders.
Grow channel acquisition and engagement for brand – focus on Instagram, Facebook, YouTube.
Maintain brand tone of voice across all channels.
Manage strategy for UGC across all channels.
Establish key metrics and measure, analyze, and regularly report on the impact of all social media initiatives against KPIs.
Participate in third-party tool / vendor review, selection, and management.
Establish brand best practices across all channels.
Have pulse on emerging technologies, communications, and trends in the digital and social media space.
Assist team with overall digital strategies and initiatives as needed. 
Collaborate with members of Digital & PR teams to ideate and execute Influencer/partnership programming (organic and paid) as needed.
Community Management

Responsible for community management across platforms, maintaining brand tone of voice, ensuring efficient response times.
Publish content, organize and answer DM’s, collect UGC.
Monitor customer reviews, monitor and respond to comments in a timely manner
Blog

Develop brand blog strategy and content calendar.
Work with team to execute against content calendar.
Manage copywriters, write original content as needed.
Requirements:

Bachelor’s Degree
4+ years of relevant digital marketing experience.
Demonstrable experience developing and implementing social media strategy and content initiatives.
Demonstrable experience in managing and scaling social channels, driving growth and engagement for a luxury brand (skincare or beauty preferred).
Creative/editorial copywriting experience – must have the ability to communicate on social platforms in an engaging, premium, on-brand voice.
Elevated aesthetic, with eye for design.
Experience using relevant analytics tools, ability to adjust / optimize strategies based on data.
Ability to adapt and quickly learn new tools and technologies.
Exceptional written and verbal communication skills – ability to demonstrate why ideas are analytically/strategically sound.
Ability to work in a fast-paced, start-up environment across multiple time zones.
Demonstrate cross functional collaborative skills and ability to work well within a team.
Excellent time management and project management skills. Self-starter with strong organizational skills.
Passionate about digital innovation and social media.
Nice To Have’s

Luxury beauty/skincare experience preferred
Proven experience developing original content programs
Skills in photo, video, and design
Negotiation skills 

Social Media Manager