Digital Marketing Executive

Online Marketing Executive – Salary: £26,000 – £26,400per year

My client based in West Yorkshire are looking for a Marketing Executive to start asap.

They are one of the fastest growing companies in the UK – Winning a series of awards in 2015 for their sector they work in. The organisation is a fantastic place to work and offers ongoing training and fantastic benefits.

Job aim: To support the delivery of digital marketing activities as directed by the tactical marketing manager with particular focus email activity and copy writing.

Key duties:

* Manage the delivery of all email marketing to a high quality standard on time
* Create SEO optimised copy for a range of platforms in the form of blogs, product / service descriptions, tweets, articles and reports
* Develop an overall email marketing strategy and be responsible for its effective implementation
* Be responsible for the creation of high quality eshots and autoresponders
* Create a long term plan of automated email marketing across various lead generation email lists and ensure its implementation
* Implement the use of personalisation across email marketing
* Analyse data and implement a strategy to manage the effective movement of customers down the engagement funnel
* Improve open, click and engagement rates across all tactical emails

Key requirements:

* General marketing experience 1-2 years minimum
* Demonstrated ability and experience in promoting products, developing campaigns,
* Strong organisational and time management skills
* Proactive and able to work on own initiative
* The ability to develop and nurture internal relationships
* Experienced copywriter
* A broad understanding of email marketing (eshots, autoresponders, personalisation)