Marketing Subscriptions Manager
Full job description
A Team Recruitment Ltd
Salary: £18 – £24 per hour
Marketing Subscriptions Manager required for our Colchester based client. As Marketing Subscriptions Manager, you will be responsible for proposing, managing and executing direct marketing campaigns for all portfolio, both print and digital formats. The Marketing Subscriptions Manager will maximise magazine subscription sales and contribution identifying and championing all opportunities for further growth day to day and therefore must possess experience in a similar role where you have been responsible for increasing subscriptions sales.
The Role
* Implement best practise campaigns for acquisition through renewal, cross selling, testing and data
* Develop and maintain strong collaborative relationships with external suppliers to deliver the most efficient and cost-effective partnerships
* For each campaign (agreeing this with all stakeholders) he/ she will implement the optimum: payment method and offers
* Maximising the opportunities to drive subscription sales on the titles’ own websites, any relevant microsites, other commercial sites and external sites
* Use database marketing and market knowledge to maximise return on investment from launch, acquisition, renewal, sampler and other direct mail activity
* Assess the effectiveness of email marketing and make recommendations for testing and increasing responses via this channel.
* Management of the subscription marketing team
* Ensure regular email campaigns are set up and sent to current subscribers and prospects
* Championing online development, working closely with the operational team, the internal online and editorial teams and any appointed agencies
* Explore & develop New digital channels including PPC
The Person
* Experience in data marketing CRM, including e-mail marketing across customer retention/re-engagement.
* Must possess a proven track record within a loyalty programme environment and/or subscriptions
* Outstanding project management skills
* Strong experience in digital marketing and how its influence can increase business
* Use of CRM software to record customer details and contacts, reporting these back in a way the business can use to improve its actions
* Ability to work in a target-based environment and motivated to hit and exceed churn targets
* Ideally possess a strong background working in commercial, fast pace environments
Benefits to you
* Competitive Salary
* Up to 25 days annual leave per year (starting at 20 days and incrementally increasing after three years’ and five years’ service)
* Strong, very well-established company to be a part of
* Opportunity to work with some very well-known brands
* Annual staff events
If you have not heard back from us within 10 days your application has unsuccessful.
To apply for this job please visit definitejobs.co.uk.