Senior Digital Communications Officer

Salary: £34,922 – £38,179 per year

Senior Digital Communications Officer
Birmingham, UK

Work with us

The Vegan Society is an anagram of The Nicest Voyage. Quite fitting, we think, as for many people veganism is a journey – and a pretty remarkable one at that. Regardless of where you are on your vegan journey, our staff are on hand to make it easier, healthier and more fun. If you think you’d be great at helping others with this, read on, as this may be right up your street.

The Vegan Society makes veganism more accessible and an easily adopted approach by supporting individuals, policy and decision makers, caterers, manufacturers, health care professionals and the media.

Who we’re looking for

Are you passionate about changing the way we treat animals? Do you want to help reduce damage to our environment? Do you want to encourage people to enjoy healthy vegan food that looks good and tastes great? As individuals, we have a somewhat eclectic mix of skills, passions and idiosyncrasies… but it works. Probably because we all have one thing in common: we believe we’re onto something really special.

Equality, Diversity & Inclusion

The Vegan Society as an organisation values equality, diversity, and inclusion. We want to be an organisation that tackles any structural discrimination or prejudice. We are actively trying to increase diversity in our organisation and encourage applications from all sections of the community. We will offer an automatic interview to all candidates who meet our essential criteria and who identify as from an under-represented race or ethnicity or as deaf, neurodiverse, or living with disability.

The role

To support and line manage the web team and to be responsible for programmatic advertising and social media advertising within the charity.

As Senior Digital Communications Officer you will:

• Line manage and support the Senior Web Officer and Web Officer
• Work with the Digital Communications Manager, Digital Content Officer and Social Media Assistant to develop a social media advertising strategy.
• Manage the Communications, membership, fundraising, VEG 1, VeGuide and Campaigns digital advertising as needed.
• Manage the society’s Google Ad Grant account.
• Manage external programmatic advertising agencies.
• Research and make suggestions for ad retargeting opportunities using Google Ads and Facebook Business Manager.
• Work with the Supporter Services team to make suggestions for membership advertising, including testing and implementation.
• Work with the Business Development Marketing Officer on optimising VEG 1 social media ads.
• Support the Digital Communications Manager, Senior Web Officer and Web Officer with the new website implementation in Umbraco.
• Monitor the content and user journey on the website to support the web team.
• Report on website performance, set Key Performance Indicators and develop web strategy in conjunction with the web team and Digital Communications Manager.
• Work with the Senior Web Officer to monitor website Search Engine Optimization and search performance.
• Support the Web Officer with website landing page user journey and conversions.
• Work with the web team to implement ways to increase the traffic and engagement of visitors on the website.
• Support the web team to continually develop the landing pages for the web shop for products and merchandise, and the Vegan Trademark.
• Support the Campaigns team with campaigns integration on the website, including assisting the web team with requests and planning.
• Manage promotional activity for VeGuide, our 30-day go vegan app, available on iOS and Android.

To be considered as our Senior Digital Communications Officer you must have:

• A degree or equivalent qualification, preferably in marketing, communications, or business.
• Awareness of Facebook, Instagram and TikTok ad platforms.
• Experience in using Google Ads and Facebook Business Manager
• Line management experience.
• Experience in programmatic advertising.
• Experience working with websites.
• An understanding of real-time auction bidding and how Ad Exchanges and Networks work together.
• Experience generating ideas for digital projects.
• An appreciation of the ethos of charities and businesses in the vegan sector.
• Knowledge of project management practices, preferably with experience of MS Planner and Project.

What we offer

• A fun and supportive team
• A solution-focused atmosphere and hard-working environment
• Flexible working hours
• Employee Assistance Programme and health cash-back scheme
• Cycle-to-work scheme
• Childcare vouchers scheme
• Animal companion compassionate leave
• Ethical pension scheme (5-7% employer contribution)
• Death in service benefit
• 28 Days leave + 8 Bank Holidays (25 days annual leave & 3 closure days)

Additional information

This is full time role (37.5 hours per year) role with a salary of £34,922 – £38,179.08 – £31,816.19 per annum

The Vegan Society has adopted hybrid working arrangements for many roles. You will be able to work from home on a regular basis where this is agreed with your line manager and where this arrangement continues to meet the requirements of The Society. Any arrangement for you to work from home is subject to regular review to determine that it suits both you and The Society.

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Interview’s dates TBC

Find out more about what it is like to work for The Vegan Society by reading our recruitment pack.