Email Marketing Manager

Salary: £38,400 – £44,400 per year

Email Marketing Campaign Manager

35k to 45k Basic plus bonus – Leeds or home based to suit

Our client is a very fast growing and successful marketing automation platform created by marketing experts, helping eCommerce and B2B businesses work smarter, not harder. They are part of a large Digital group and have very ambitious plans, plus they are really great to work for and offer a superb path for career development

The expanding client base includes Ryobi and Milwaukee tools, Department of health and Silver Cross.

What are the benefits?

Employee well-being is high on the agenda. Ensuring you’re always well looked after,

* Performance based bonus

* Hybrid working (a mix of office and home based)

* Regular company events

* Employee perks portal

* Company pension scheme & private health plan

* Annual leave purchase scheme

* Free fruit and refreshments + monthly free sandwich Friday

* Quarterly company awards

* Plus many more

This is a great role, you will be working closely with the Product Owner and the rest of the Client Services team, you’ll manage all aspects of email activity across our wide variety of clients. Line managing the Email Marketing Exec, you’ll take ownership of email campaign planning and assist them with coordinating the creation of assets to ensure a seamless user journey across email and website, whilst also making sure all emails align with the wider content plan, are on brand, and render well across different email clients/devices.

Your Duties and Responsibilities

* Leading the Campaign Management Team, helping to grow the Campaign Management function of the business and defining how we engage with clients

* Working with the Product Development team to brief in new initiatives which help to support the Campaign Management team

* Being accountable for the success of the managed service clients

* Supporting the Email Marketing Campaign Exec on Day-to-day email marketing activities

* Support and positively influence the creating, planning and implementation of an Email and marketing strategy

* Assisting with developing and implementing initiatives to drive the effective growth of an engaged customer database

* Assisting with developing the email marketing calendar, analysing and considering performance from historical campaigns and ensuring strategically aligned to supporting the wider marketing plans

* Ensuring email marketing campaigns are consistent with brand guidelines, brand strategy and onsite activity, engaging with onsite Graphic Design team where applicable

* Ensure email marketing is aligned with the wider consumer contact strategy, both offline and online

* Initiating and acting on lessons learnt from A/B testing to continually push towards achieving ‘best-in-class’ marketing that delivers measurable results

* Staying up to date with the Email marketing industry, trends and competitors

What we’d like you to bring to the role:

* Prior experience in email marketing either client side or agency

* Confident with automation platforms

* Experience in Campaign Management

* Enjoy working closely with clients

* Strategic and creative but also hands on

* Proficient use of Microsoft Word, Excel & PowerPoint

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