Regional Sales Manager

Salary: £60,000 per year

Lucid Recruitment are currently recruiting on behalf of a leading distributor to the food service, manufacturing and bakery industries providing quality ingredients and finished products all around the UK. Launched over 50 years ago, our client is a forward-thinking company that prides themselves in offering leading industry brand names and their own ‘national’ brand by carefully selected manufacturers.

The main purpose of this role is to maintain and develop the company’s Field Sales teams, with the aim of growing turnover and profit for the business. You will be required to show strong leadership and motivational skills as well as a solid understanding of the industry.

Main Duties:

• Development and motivation of the Field sales teams via regular field visits, meetings and performance appraisals.
• Development of high level sales and account management skills within the Company
• Evaluate and gain a concise understanding of the marketplace and customers’ businesses and requirements
• Demonstrate and maintain the highest possible levels of customer care with a view to offering a ‘best in class’ service via your Sales teams at all times
• Development of the Sales Team such that they are able to work to achieve the annual sales and margin targets, while being fully empowered to make their own decisions within the parameters set therein
• Key Account Development
• Routinely monitoring margins delivered in line with guidelines

Accountabilities:

• Building and implementation of an annual sales budget and rolling sales forecast
• Assisting in the creation and the implementation of a strategy for winning business opportunities
• Planning and executing actions to develop and nurture relationships with key contacts within both direct and indirect channels, in order to enhance revenue streams
• Driving the sales team to achieve all targets, and ensuring sufficient, appropriately trained individuals are in place, both in situ and reserve
• Updating and approving new Customers and their details; annually reviewing the Customer database to ensure it remains qualitative
• Ensuring records, data and information are constantly updated and used to exploit market potential
• Development and implementation of agreed KPI’s for the sales team
• Ensuring that the sales Team record and report on their functions/activities
• Spending a minimum of 3 days per week in the ‘field’ with the Sales Team / customers
• Regularly checking that Customers’ requirements are being satisfied, while ensuring that all Company contacts with customers, third parties and centres of excellence reflect the highest level of professionalism.
• Liaison with the MD to enable joint ownership and responsibility of strategy and customers
• Understands and champions the importance of inclusion and diversity in business