Senior Performance Marketing Executive

Hybrid Role – 2 days a week in the office, 3 days a week at home.

About the role
The role is part of the Performance Marketing team where you will own digital marketing campaigns to deliver the Vitality UK Direct Sales target.
In this role, you will create and manage impactful marketing campaigns, predominantly across (but not limited to) search, social and display.  Using performance marketing best practice you will manage performance and efficiency with agency support.  This role will also have full ownership of creative production across all channels, planning media and reporting on performance.

Accountabilities
Using Excel & other reporting tools in order to carry out day-to-day job functions (including reporting, data analysis and campaign development)
Work with the media agency to set up campaigns for Google and Facebook ads according to best practices, includingKeyword research
Audience research
Creative recommendations
Budget recommendations
Optimise campaigns in line with performance targets, includingBid optimisations (adjusting automated bid strategies and targets)
Search Query Reporting
Ad optimisations
Audience analysis
Create & own your test roadmap
Analyse the data, giving insights into campaign performance and recommend optimisations to deliver to KPIs
Support the team in managing campaign budgets throughout the month via collating relevant information and keeping systems up to date
Collaborate closely with other marketing teams, digital product, data science and sales colleagues
Keep up to date with the latest digital marketing trends
This role will require you to own and run a creative test and learn programs
This role will require you to project manage our progression to digital maturity via our marketing tech stack where you will work with our media agency, third party ad tech providers and various stakeholders internally

Skills required
Experience of planning and executing Google Ads campaigns and a good knowledge of Google Analytics and Google Data Studio.
Solid understanding of digital marketing tracking and measurement
Advanced Microsoft Excel skills – formula / pivot tables / building simple models / dashboards
Enjoy working with numbers & an analytical mindset
Clarity in presenting data & ideas to others
Ability to work as a team, sharing your successes and more importantly failures (we can’t be afraid to make mistakes and share them)
Proactive attitude
Worked in a cross-functional team with other disciplines. For example product managers, developers, data scientists and sales