Visitors Attraction Marketing Executive

Our client are a well known corporate international brand who are now looking for an experienced Marketing person to join their busy creative team. You will be working within a busy and fast paced visitors attraction and as such will have a solid background within marketing within a similar organisation.

This will be a central marketing role responsible for all internal/external communication from a premium brand home, including ticket sales, and marketing the events business.

Working closely with the Global brand team on branded CRM platforms and driving online social media content with our consumers

Drive the marketing, media relations and communications campaign for the centre at a local level (in conjunction with Global and UK marketing teams).

Driving a campaign to deliver the 100K guests expected, as well as increase revenue streams by developing and managing the related sales. Overall to manage outward face of the centre across all aspects, and deliver profitable revenue from events.

Main scope of role

-Responsible for the creation and running of all A&P platforms to drive footfall to site – with regular updates on results. Create, develop and implement a fully integrated Marketing strategy for the Visitors centre, monitoring campaign effectiveness including promotions ROI.
-Driving target market to site (35% 25-35yr old)
-Understanding the relationship between brand equity/advocacy and revenue.
-Working in partnership with Global and local marketing teams to attract the target market, while also delivering revenue from events and general visitor numbers.
-Innovation new PR and promotional activities to drive footfall through the visitor centre, and raise awareness.
-Manage customer feedback processes (complaints/praise) through on-site, written feedback as well as digital outlets (Trip advisor etc.) and general media relations in a timely manner.
-Manage & Monitor social media accounts for the company
-Maintaining & owning the company website
-Awareness of profit and loss, ticket pricing and strategy, on-line sales systems and commercial aspects, including marketing/advertising of the business and media purchasing.
-Working in partnership with tour operators to achieve the 100K target – Drive group travel operators to site to help fulfill footfall targets, and manage relationships
-Work in partnership with Hampshire Tourist Board and similar bodies (English Heritage, Tourism South East) to coordinate marketing activity & PR
-Build relationships and liaise with the local community on charity and event sponsorship, engagement, leveraging all opportunities as well as general community relations – manage all communications on a local level.
-Manage customer databases, and outgoing communications policy for consumers i.e. “friends of the area” style approach and maintain communications dialogue – also under the guidance of the brand team & wider business CRM plans – also have experience in comparable social media/digital marketing platforms with good results.
-Responsible for brand visual identity on site, and external communications relating to the company, working closely with the Global and local brand teams (as well as their agencies) to ensure that all advertising, signage and interpretation is on brand
-Responsible for any branded content from site – all photos, video, text etc.
-Assist with scripting/key message delivery for the tour/site.
-Work within the wider business when launching new content to ensure compliance, social responsibility, legal and brand approval.
-Represent the company at external events including trade fairs and offsite events.
-Manage film crews and photographers on site.
-VIP hosting of both internal and external guests as required by the Estate Manager.

FUNCTIONAL EXCELLENCE

-Fundamental understanding of the key importance of excellence in customer experience and premium hospitality
-Must be highly capable in the use of all Microsoft tools including Excel, Word and Powerpoint with excellent copywriting skills
-Highly organised and comfortable working within a team and on own initiative, but able to work within set parameters
-Proven experience in effectively working with people, processes, projects and change management in a leisure/hospitality led environment
-Experienced in liaising with and across a variety of sectors at all levels
-Flexibility – evening & occasional weekend work will be required

WORK EXPERIENCE REQUIREMENTS
-University Degree or relevant professional qualification or equivalent (Business Management, Hospitality & Tourism, Marketing Based)
-Same or comparable position in the premium Visitor Centre/tourism industry
-Experience in new digital/social media marketing models
-Experience in International / Global company with a matrix organization is desirable
-Experience of visitor centre management, attractions and leading leisure facilities
-Experience of media planning and implementation of PR campaigns to targeted audiences
-Proven track record of sales and marketing and management of operational budgets v forecasts

A competitive base salary, annual bonus in line with our Annual Incentive Plan and competitive local market benefits will be offered for the right person.

Adecco is acting as an Employment Agency in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer.