Telemarketing Executive / Telesales Executive

This company is the number one in its field within the hospitality sector. With a unique offering they are now in a position to recruit a senior telemarketer.

Ideally you will have a background in sales in the hospitality sector and sales.

YOUR ROLE

To identify suitable prospect businesses, learn who the key decision makers are and use the most appropriate communication channels, including social media, in order to provide them with industry relevant insights as you develop credible, business focussed relationships. Use the intelligence you gain and the relationships you develop to contribute to the company’s sales focus by securing appointments for colleagues who will then develop the prospect through to a trading customer.

KEY RESPONSIBILITIES

1. Use relevant trade media, associations and relationships to identify suitable, high value prospects for the business.

2. Thoroughly research all prospects to gain a comprehensive understanding of their business including details of the key decision-makers and their areas of responsibility.

3. Use appropriate models to analyse their business in order to identify commercial opportunities.

4. Establish and maintain accurate prospect records including all contact data, business detail and commercial intelligence including gaps and opportunities.

5. Ensure that all activity and contact between the company and the prospect is recorded and such records are established and kept accurately up to date.

6. Maintain up to date knowledge of industry news, events and insights in order to select relevant information for onward transmission to prospects as part of the relationship building.

7. Share relevant business insights with key internal stakeholders.

8. Produce regular electronic communications for the identified prospects in order to provide them with relevant, valuable industry insights and news as you establish the company’s credibility with the key decision makers within the prospect business.

9. Use suitable metrics to analyse the responses to such emails and use this intelligence to drive future activity.

10. Develop the relationships with well-timed, content led telephone calls in order to further develop the credibility of the company’s proposition.

10. Arrange meetings between the company’s MD, Head of Sales or other relevant personnel with key decision makers in the prospect organisation. Ensuring that they are fully briefed based on the intelligence you have sourced and the relationship which has been developed.