Technical Ppc Manager

Salary: £90,000 – £102,000 per year

As a Technical SEA Manager, you will work closely with operational PPC / SEA managers to implement workflow changes. You will drive script-based automation of PPC processes, identify opportunities for further automation within the team and develop solutions to address these opportunities. This is a position with a lot of scope to add value. You will have a good understanding of PPC with all its’ processes, tech landscape and automation and report directly into the Head of SEA as well as collaborate closely with online marketing colleagues.

Key Responsibilities

* Manage the technical aspects of PPC activities – specifically integrations with APIs and data manipulation via Python & SQL

* Operate in a continuous test-and-learn environment to build and improve search campaigns

* Work with a data-driven, quantitative approach to search marketing

* Translate Marketing requirements into structured data flows

* Collaborate with other online marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity

* Ensure state-of-the-art PPC operations through monitoring industry trends and tech landscape

Core Skills

* 3 years’ experience in automating performance marketing, ideally with a focus on PPC.

* Experience working with the following tools; Google Ads, Google Search Console, web analytics tools, bid management tools

* Experience managing different marketing APIs like Google Ads API or Adobe Advertising Cloud APIs

* Tools: Python (Panda, NumPy, Jupyter) and SQL Query Optimization (mySQL, especially PostgreSQL or BigQuery)

* Data-driven and good with numbers whilst being able to explain complex concepts

* Passion for coding and script-based problem solving

* Effective communication skills, proactive, self-reflective and strong team player

* Comfortable dealing with complexity

* Good stakeholder management