Subscription Manager

Salary: £42,000 – £48,000 per year

An opportunity has arisen to work for a premier fragrance retailer.

And it is a newly created role – so one to truly make your own.

At the end of 2020 my client launched a paid membership scheme offering their customers the chance to receive 20% discount off order with other key benefits – tiered over 3 levels.

This has proved to be very successful.

Now their Head of CRM is looking for a Membership Manager to take this and enhance it.

You will have experience in subscription services and/or loyalty programmes and your remit will be to shape the future of the membership marketing programme and deliver a personalised customer experience which drives frequency and loyalty.

So what is the day to day role?

You will be responsible for end-to-end management of all member marketing, including onboarding, renewals and campaigns designed to maximise engagement, frequency and retention.

Working with CRM team to ensure effective and efficient ‘end-to-end’ customer life cycle management, from onboarding, data collection, frequency, renewal and win-back.

Creating and developing a subscription marketing calendar designed to ‘surprise and delight’ members on a regular basis.

Plan and implement integrated marketing campaigns for members using both online and offline channels

Work closely with our Commercial, B&M, Retail, Brand, CRM and Digital teams to ensure member campaign executions are coordinated to maximum effect across all channels.

Ensure all marketing activities follow GDPR compliance and CRM best practice principles.

Deliver regular analysis, learnings and recommendations for all campaign and life cycle activity.

You will bring to the role:

Experience of working in a subscriptions environment or running loyalty programmes

A good understanding of multi-channel marketing – online and retail

A career history that covers working in retail or eCommerce businesses

A strong understanding of membership/subscription models

Brilliant organisational skills

True enthusiasm – being a “do-er” with a positive attitude

Confident communication skills

Someone who truly enjoys working in a fast-paced environment

Good with deadlines

What can my client offer YOU?

The company is fast-paced, go getting and used to achieving and succeeding and can offer the right candidate an excellent career path. And it’s flexible working hours too!

If you have the membership subscription experience then please send me your CV – it will be the best move you have ever made! Thanks Lindsay