Marketing and Performance Analyst

Are you passionate about utilising your analytical skills to create a positive impact on peoples lives? We have a rare opportunity for a Marketing and Performance Analyst to join our strategic marketing team at StepChange Debt Charity. We are looking for a dynamic and data savvy individual that will be able to bring to life how the business uses data. Working closely with the performance marketing manager insight to inform strategic decision making and marketing activity.

Primarily focused on developing and managing a suite of user friendly and effective reports, both regular and ad hoc, you will be responsible for providing analysis and insight into trends, product performance and customer behaviour.

Where you’ll work:

With this role you can enjoy the benefits of hybrid working, combining working from home with some days in our new office in Leeds City Centre.

What you will be doing

Preparing and developing regular reports that detail the performance of charity’s services and marketing channels, plotting this against benchmarks and targets.
Gathering data on consumers, competitors, and the market – consolidating this information into actionable reports or notifications.
Identify key user behaviours both on the website and in the wider market that lead to measurable improvements around marketing activity, website experience and customer journeys.
Act as an SME, reviewing current reporting and data sources, to recommend and drive change that improves insight – highlighting opportunities, which in turn drive measurable actions.
Creating dashboards using multiple data sources, i.e. web analytics, data warehouse, etc., utilising packages such as Excel, Google Data Studio and/or Microsoft PowerBI to report on performance metrics
Develop partnerships with internal stakeholders (and where applicable external stakeholders) to ensure that identified opportunities can be efficiently scoped, deployed and measured.

Further information can be found in the attached job description / role profile.

What we want from you

Experience in a similar Marketing Analyst or Research role
Demonstrable experience in defining and measuring performance in an analytics-driven environment
Good understanding of marketing goals, customer behaviour and journeys
Track record of identifying usage patterns and trends in metrics and working to proactively articulate statistical insights as opportunities
Good understanding of customer data and general data principles
Excellent knowledge of Microsoft Excel
Experience of Google Data Studio and/or Microsoft Power BI or similar packages
Ability to build strong working relationships across a broad range of stakeholders
Logical thinker with strong analytical skills
Sound judgement and ability to operate independently and objectively in a changing work environment
Able to understand complex problems and find creative solutions

Desirable

Relevant qualifications in a marketing, business, statistical or related field
Previous experience using web analytical tools, especially Web Analytics
Experience of Big Query, APIs, SQL and other data integration and extraction tools
Experience of working with the financial services sector and/or FCA regulated environment

What we offer you

24 days annual leave (this increases by one day per year up to a maximum of 29), plus bank holidays
The opportunity to buy and sell annual leave
Hybrid working – with IT equipment provided when you’re working from home
A personal career plan and ongoing training and development and support with role-related professional subscriptions and qualifications
Travel season ticket loans
Cycle-to-work scheme
Group pension scheme
Group Company Life Assurance
Westfield Health cash plan with employee discounts in high street shops
Vitality at Work health and wellbeing
Employee assistance programme
Access to financial planning and advice
2 days paid volunteering leave per year
Long service awards
Free hot drinks (tea, coffee, hot chocolate) in the office

Equality, diversity, and inclusion:

Equality, diversity, and inclusion are incredibly important to us; we have a culture of belonging. We’re always looking to increase the diversity of our workforce to ensure we can provide the best service possible for everyone. It’s not just about the professional experience you bring – we’re interested in who you are and your potential. If there’s an adjustment to our recruitment process that would help you to be your best, speak to our team and they’ll be happy to help.