Social Media & Content Executive

Salary: £30,000 – £42,000 per year

Social Media & Content Executive

Cwmbran

Permanent, Full Time

Competitive salary dependent upon experience

23 Days Annual Leave + 8 Bank Holidays

Aspire Recruitment Services are privileged to be supporting a client who are experiencing a phase of significant growth. As an organisation, they embrace tenacity, drive and determination; an innovative business model with ambitious expansion plans. They have a diverse and impressive portfolio of existing clients, with exciting plans to grow their collection even further.

To support their increased market share, our client requires an experienced Social Media & Content Executive to join their dynamic team. If you are passionate about social media and building excellent communities through authentic, inclusive and unique storytelling, plus have the knowledge to speak to audiences using key creatives and paid media schedules, then this is the opportunity for you.

About the role:

Working within the Ecommerce team, the Social Media Executive is a ‘paid social’ specialist and will bring a series of key brands to life through their social media platforms. You will be passionate about authentic and inclusive storytelling and have the creative vision to develop content plans and media strategies that meaningfully connect with the audience.

You will be responsible for carrying out the vision of key client through social media content and paid media strategy primarily focussing on Facebook, Instagram and Display in Year 1, developing and maintaining each of the brand’s presence across social media platforms and blogs. You will help promote the brands and take their social strategy to the next level through conversation, education and community, whilst driving lasting engagement alongside a focussed paid media strategy.

Responsibilities

* Content planning and communication of key moments and opportunities as well as campaign, product and collaboration launches across social channels.

* Planning and executing paid media channels for 4 key brands.

* Daily management of Facebook, Instagram, and Display advertising to ensure flawless day-to-day executions, developing ongoing strategies to strengthen and grow traffic and engagement for each of the brands as well as developing strategies for emerging social platforms.

* Leading vision for content/video development across social media and other digital channels, working in close partnership with the in-house design team, external partners, digital agencies, freelancers, and content creators.

* Briefing the Creative team on social media needs to align with key launches, marketing moments, and other initiatives.

* Briefing and managing projects with external agencies.

* Daily copy management, including writing, reviewing, and editing copy for brand voice and alignment.

* Preparing, analysing, and distributing reports on social media performance, making recommendations, updates and improvements based on findings.

* Influencing and aligning global social media and community strategy across all brands.

* Responsible for managing the relationship with our global partners for all things social media.

Skills Experience & Qualifications:

As a paid social specialist, you will have experience working in a fast-paced, commercially orientated environment and have experience in delivering paid social campaigns. You will be passionate about everything social, with a keen interest in paid advertising strategies and keeping track of new developments within the industry. You will:

* Have knowledge of Facebook Business Manager, Instagram Storytelling and Paid Display advertising, LinkedIn ads Manager and background knowledge of SEO and Landing Page Testing.

* Have an in-depth understanding of paid social strategy, audience building, targeting and best practices.

* Have a proven track record of delivering end-to-end social campaigns, reporting on insights and analytics.

* Drive customer experience into effective acquisition, conversion, and retention tactics through social media.

* Have the ability to build effective relationships and present to internal & external stakeholders.

* Have excellent writing and editing skills ensuring the understanding of brand voice and tone.

* Possess excellent planning and organisation skills.

* Be a team player who is highly motived and a driven self-starter.

* Be a positive, energetic attitude and have a collaborative working style.

* Have experience of social media, ideally for consumer and/or lifestyle brand.

* Have experience designing content for social media and savvy in video creation and social media copywriting.

* Have great communication skills and an ability to prioritise and manage multiple projects.

* Understand analytics and insights to improve performance.

* Possess knowledge of Hootsuite, Content Cal, Sprout or other social media management platforms and tools.

Aspire Recruitment Services are acting as an Employment Agency in respect to this vacancy.