Social & Digital Media Marketing Manager

TVH Marketing Solutions are pleased to be partnering with a client that is working at the cutting edge of Social and Digital paid media, the candidate will have an exciting opportunity to drive digital performance around strong KPI’s with our client’s target audience.

With a strong focus on delivery and class leading content creation, the Social & Digital Media Marketing Manager will work across teams and wider business units to deliver exceptional measurable paid media for campaigns, journeys and propositions that are clearly aligned and driven by our brand, leveraging previous experience and/or insight and constantly looks for opportunities to improve.

As part of the newly formed Interactive Marketing team, the candidate will be breaking new boundaries in a traditional business working with leading media agencies to plan, create and deliver cut through content aligned to and measured against business objectives.

Key Skill Required

• Define, develop and deliver digital/social media and content marketing campaigns and wider engagement activities

• Develop, in conjunction with the wider digital marketing team, the website capability, to constantly drive customer engagement and optimised online journeys.

• Develop and recommend creative ideas and approaches to deliver standout campaigns and campaign collateral leveraging emerging best practice and technology where appropriate and in association with our 3rd party agencies.

• Produce robust marketing communications documentation – marketing briefs, copy briefs, advertising briefs, and research briefs to support the effective development of campaign collateral.

• Work alongside wider marketing campaign function to ensure that digital activity is aligned, optimised for its audience and delivered on time and to budget.

• Plan and execute all PAID web/digital, SEM/PPC, email, social media and display advertising activity.

• Develop coherent and creative rolling 12 month marketing and campaign plans reflective of our business and sales priorities.

• Work closely with wider data teams and 3rd party partners to optimise our targeting of our audience online

• Take responsibility for managing and reporting on budgets of all digital/social marketing campaigns as part of a broader marketing strategy

• Deliver against our overarching Marketing Objectives by driving traffic through to our online campaign activity and/or to the Com websites OR by delivering a brand awareness messages to the required audience to meet set KPIs
• Track conversion rates and make improvements to usability, design,
content and conversion of any website

• Identify trends and insights, and optimise spend and performance

• Champion improved digital experiences and best practice through
wider business engagement, training and thought leadership

• Measure and report performance of all digital marketing campaigns,
and assess against goals (ROI and KPIs) and own the analytics around
campaigns

• Effective supplier management within the digital space to enhance
capability in chosen areas.