SEO Specialist

Title: SEO Specialist

Salary: £26,000 – £36,000per year

Location: Harrogate, North Yorkshire

Company Overview:

A world class digital agency that provides expert services to a range of clientele. Services offered range from Web Design, Print media, through to SEO and website optimisation. This organisation is award winning, and is regarded as one of the best in the field. Not to mention, they are growing! Even in the current climate, this organisation is expanding and is looking to bring on an SEO expert to help the team.

Position Overview:

An SEO/SEM expert is required to manage all search engine optimisation and marketing activities for a range of clients.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximise ROI.

You will understand and help build and implement Social media activity that directly benefits SEO campaign activity.

This is an opportunity for someone to take a jump up to the next level in their career and carse a place for them to build their own team.

Key Responsibilities:

The successful candidate will be involved in new projects from the ground up as well as taking on maintenance work for ongoing projects with our established customers. Ideas and suggestions will always be welcomed and are actively encouraged.

Day to day:

Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Perform website audits for new business clients
Optimise copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimisation
Research and implement search engine optimisation recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Working with the digital team to ensure SEO best practices are implemented on new code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywordsKey Skills:

2-3 Years’ experience of SEO
SEM experience, managing PPC campaigns across Google, Yahoo and Bing
Solid understanding of performance marketing, conversaion and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (Click Equations, Marin, Kenshoo, Search Ignite)
Working knowledge of HTML, CSS and Javascript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
Understanding of Social Media and how it links back to SEO campaignsThis is an urgent position, so if interested, please do not hesitate to submit your CV for review.