SEO & Ppc Specialist

A new position has become available for a highly motivated and capable SEM marketing specialist to build on the company’s current online position. This is an exciting opportunity to establish the clients 2 websites within the online search arena. With a strong commercial background you will be responsibly and focused on driving revenue/traffic through the websites to achieve aggressive targets at optimal COS.

Manage the development and implementation of all SEM marketing initiatives and have a strong input into the strategic direction. Key in shaping, defining and managing the Brantano and Jones online search strategy, driving customer acquisition and conversion through the development of SEM plans that maximise return on investment. Working with internal teams and 3rd parties to deliver aggressive sales targets and margins.

Responsible for optimising SEM, Identify problems, formulating practical solutions, developing process planning for approval and executing. Must be able to think strategically, but be willing and able to roll up his/her sleeves to help implement the programs and quickly evaluate commercial opportunities.

This role requires specialist search skills and a combination of technical, research, analytical and marketing experience. The paid search specialists must be able to analyse large amounts of complex statistical information in conjunction with bid management technologies.

Along with this, they need excellent research and problem-solving skills as well as the ability to calculate risks & forecast trends. Understanding the impact of SEM search marketing against other online marketing channels to implement attribution modelling.

For a more detailed specification and company info please apply.