Senior Marketing Executive / Exciting Global Co

Title: Senior Marketing Executive
Ref: JW46248
Salary: £38,400 + £5k Bonus + Excellent Benefits
Location: West End London

Your role will be to drive and develop customer-focused, timely, specific, measured and effective marketing plans that deliver on budget commitments. The successful candidate will ensure that all activities are co-ordinated appropriately and all responses are thoroughly analysed to develop future marketing plans.

You will report to the Head of Marketing on a weekly basis.

Key responsibilities

– Planning & execution of marketing communications to attain business objectives in terms of delegate numbers, VIP numbers, delegate revenue and spex revenue

– Undertake ongoing budget management at a strategic and campaign level

– Ensure campaign evaluation and analysis to facilitate product development

– Database management including cleaning and building as appropriate for the portfolio plus strategic and operational activity to ensure optimal performance from our names

– Copywriting and production of marketing collateral for specific events and general portfolio promotional activity including all spex marketing collateral

– Exploration and negotiation of additional marketing channels wherever possible

– Generate and test new marketing ideas and creative elements

– Support product development and research activities of portfolio

– On the day support at events with particular reference to media relations and delegate evaluation and feedback

– Participate in marketing meetings

– Undertake special projects where identified as necessary to further portfolio business requirements or those of larger team as a whole

– Support sponsorship and exhibition promotional requirements.
– Facilitate communication between research and marketing and ensure market forces are reacted to appropriately
– To ensure all post conference analysis and sector analysis is considered and reflected in every marketing plan
– Employ existing and develop new effective marketing communications to exploit all possible revenue streams
– Event campaign planning, forecasting and number reporting/tracking
– Event campaign execution across all appropriate channels – database, externals, media, social media, PR etc – and utilising all media – ads, banners, email, social media etc 

Skills & Experience

– Proven marketing experience of developing & executing successful results-orientated B2B event marketing campaigns.
– You will have good analytical skills when it comes to campaign monitoring, analysis, and reporting
– A strong team player with a positive ‘can-do` attitude and a desire to produce high quality work with an un-erring eye for detail.
– You will demonstrate excellent written and verbal communication skills

If you would like to apply for this FANTASTIC opportunity please send your CV to Jo at Maiday Recruitment Services.
Phone: