Senior Marketing Executive

Salary: £66,000 per year

Senior Marketing Executive

Home working 80%/ Office based 20%

Oxford

Up to £66,000 per annum plus benefits

Are you looking for an exciting new Marketing opportunity to start the new year? We are working closely with a leading software organisation based in Oxford who are looking for an experienced Senior Marketing Executive to join their Sales & Marketing team and drive the marketing function forward. As the Senior Marketing Executive, you will bring your experience with B2B marketing communications, be able to produce clear written content and work closely with the sales team to support business development and client engagement activities.

Core role:

* Responsible for go-to-market strategy, communicating our value proposition and positioning our products through clear messaging and branding

* Building and managing an editorial calendar

* Driving global strategic external marketing programs and digital campaigns, including social media, advertising, and PR

* Writing, designing, and commissioning new demand-generating content across a range of mediums, including videos, blogs, white papers, presentations, sales brochures, webinars and podcasts

* Working with Customer Care to source global client references, case studies, and press releases

* Supporting the promotion of new products and service offerings

* Organising and participating in events

* Competitor awareness: tracking and responding to their messages and marketing activities

* Oversee and work closely with the digital marketing function

Key skills and experience:

* Demonstrably strong B2B writing experience

* Excellent stakeholder engagement skills – both internal and external

* Experience in creating content to attract, nurture and convert prospects to sales, as well as engaging and retaining existing clients

* Some experience with digital and social media marketing

* Confident in an online world, with experience in WordPress, Salesforce LinkedIn, and email marketing tools

* Confident and capable of building and maintaining strong working relationships

* Manage projects, budgets & campaigns

* Measure and report on impact and performance

* Enthusiastic and results-driven with experience working in a fast-paced environment

* Experience in an agency, professional services, or technology company