Sales and Marketing Analyst

Purpose of the Job:

Under the direction of the Sales & Marketing Director, support sales and marketing with various tasks which will include: Liaising with other departments, work on sales plans, promotions, merchandising layouts, system, planograms, price lists, end-user initiatives, advertising, brand development, product launches and interrogating the company CRM/MRP systems with the overall focus on driving sales growth and increasing margins.

Key Responsibilities:

This role will cover the following areas:

• Providing sales with product information with regard to price lists, tailored spreadsheets, historical data etc.
• Providing the internal management team with market intelligence and analysing price points, identifying new products and competition activity etc.
• Administrating web sites, changing pictures and text etc.

Essential Job Functions:
• Communicate with customers to support sales team requirements and communicate with other internal departments to provide coordinated approach to support sales marketing requirements.
• Collaborate with Sales Agents/Account Managers, and Marketing.
• Working closely with Product Management & Marketing, to develop and support commercial launch strategies for new products and company initiatives within the channel(s). Understand key channel issues regarding product roll outs and end-users.
• Support and help Identify online/digital opportunities to improve the customer experience, strengthen our brands and develop efficiencies within the organisation. Provide analytical data and analysis of initiatives to management.
• Support the ongoing development of our target databases and help execute the communication strategy for social media and other vehicles as required.
• Support the execution of promotion activities and customer promotional calendars.
• Working with Marketing and sales to provide overall strategy for literature, trade shows, advertising, promotions, customer presentations and meetings that support channel(s) objectives. Look at promotional tools needed to achieve specified channel(s) objectives, and implement and execute promotions.
• Act as the liaison with the Sales/Account Managers representing the channel(s) to drive commercial strategy.
• Respond to daily correspondence from Product Development, Sales/Account Managers, distributors and customers promptly and professionally and coordinate the activities of functional areas.
• Gain understanding of sales forecasts, projected market penetration, recommended sales policies and budget estimates. Work closely with the Sales & Marketing to understand financials, POS data, and profitability of products, customers and channel(s).

Experience & Education:
Required:
• A good standard of education is required but more importantly you must be self-motivated, excellent team player and communicator with a can do attitude and be comfortable working as part of a team.
• A solid track record with proven results in channel management, sales and marketing.

Desired:
• A good track record with proven results in sales and marketing environment
• Previous commercial experience, ideally gained working in or exposed to one or more of the following businesses: Trade, DIY or Retail Channels.

Key Competencies:
• Expert Experience in Word, Excel and Power Point
• Experience in database management
• Has meaningful exposure to consumers, customers, and markets
• Good interpersonal skills
• Good communication skills – verbal and written
• Listening skills
• Able to work as part of a team and independently
• Attention to detail and accuracy
• Adaptability and Multi-tasking ability

Conditions
• Bedford office based, working hours from 0900 to 1730, Monday to Friday
• Probation period of 6 months
• Company bonus scheme (after successful completion of probation)
• £26,000salary depending on experience