Product Marketing Manager

Salary: £66,000 – £78,000 per year

Our client is the world leader in developing high performance software and hardware products for the entertainment, engineering, and life science industries. 

They are now seeking a Product Marketing Manager (PMM). The PMM will be the conduit between product and marketing and a repository of technical knowledge on the products. Taking the lead on the product launch program, PMM will be responsible for translating complex and technical product offerings into compelling propositions to articulate to our customers via marketing plans. The Product Marketing Manager will both help customers understand how the products can enhance their work, as well as get to the heart of customers’ needs and experiences. 

Responsibilities

• Development of product propositions which include unique selling points and marketing messages that set the product apart from the rest in the market

• Development of marketing strategies targeted at specific markets and their unique challenges

• Creation of on-brand and on-message marketing and sales enablement content

• Communicating the vision and value of new products to the marketing team and briefing agency partners, helping them develop assets that facilitate the launch and sales process

• Being the product technical expert for the internal marketing team and agency partners and checking materials for accuracy

• Perform market research around new product launches to better articulate their value propositions and how they stand out compared to the competition

Competencies

• Excellent collaboration skills and ability to influence both upwards and cross-functionally

• Good verbal and written communication skills to create engaging propositions and capture unique stories that help sell more products

• The ability to gain insight into the customers’ needs and experiences

• Ability to work internationally and tailor approach to different geographies

• Learns quickly and can tailor communication style to different audiences and user groups

• Ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns

• Innovative, with a creative approach to the development of engaging marketing material and tools

• Excellent project management, attention to detail, and written/verbal communication skills 

Experience

• Should ideally understand the Life Sciences market and, preferably, have some experience in biomechanics in some way, shape or form

• Ideally have an understanding of marketing principles and the ability to translate complex product information into product marketing plans with compelling user benefits

• Experience of launching products