Online Optimiser / Social Media

Salary: £33,600 – £34,800 per year

Social media

Tasks:

* Content: planning, creation, and scheduling.

* Educational and engaging content: tips and how to’s

* 3 posts a day + Stories/reels/memories.

* Audience engagement – 7 days a week.

* Daily feed engagement – Routine/scheduled to stay prevalent and in line with new algorithm.

* Market research for current trends/viral content.

* Analytics on post/content performance/growth and engagement.

* Courses and resources – constantly look out for new information/updates/new plugins from platforms to stay relevant and drive organic growth

* Networking with brands and influencers.

* Marketplace/shop

* Manage accounts: Facebook, Instagram, linkedIn, twitter, youtube, pinterest, and tumblr.

Website & SEO

General:

* Oversee general function of website/ issues / cache etc.

* Complete meta data for listings

* General product information/spelling errors

* Update/replace old/unprofessional stock photos.

* Blog posts – new and reformat old

* Update flash sales, timer and countdown

* Update web page sliders seasonally/promotions

* Update category content: Title and HTML descriptions, Page aesthetic and layout.

SEO:

Organic Ranking:

Track and monitor google analytics.

* Webpage optimisation: H1, H2 and keywords. – Website has 35,100 active URL’s on google. Content and image optimisation: H1, H2 and keywords.

* Increase page and domain authority (done through strategic keyword optimisation resulting in organic growth and ranking – current average page ranking 11)

* Increase backlinks (mention of our URL’s on other websites/articles/promotions/writeups/reviews/placements)

Paid Ranking and marketing:

* Google ads – This need to be monitored and optimised constantly for best results. Current campaigns are quick fixes to undo the original errors.

* Social media marketing (SMM)

* Content marketing

* Search engine marketing (SEM) – potentially could explore other engines

* Google shopping ads – This needs to be monitored and optimised constantly for best results. Current campaigns are quick fixes to undo the original errors.

* Re-targeting ads (GDN) – campaign directed at return customers (conversion 63% for return customers)

* Click funnels

* Affiliate marketing.

Digital PR:

Google reviews

Trustpilot

Social media

We endeavour to reply to all applications, however, if you haven`t heard from us within 7 days, you have been unsuccessful with this particular role. You are very welcome to apply to future advertisements placed by Grafters Recruitment Consultants / Grafters Accountancy Personnel.