Online Marketing Communications (Maternity Cover)

Online Marketing – Direct Communications Professional: An Online Direct Communications Marketing Professional is required on a 12 month fixed-term maternity cover contract, to be responsible for delivery of the Direct Communications objectives, KPIs, strategy, roadmap, governance, and for project managing the delivery of key aspects of new consumer Contact Plans.

Responsibilities and Tasks:

– Propose and implement direct communication objectives and KPIs
– Continue to develop the Direct Communications Strategy and roadmap
– Create an overall governance framework for Direct Communication
– Analysis of competitors’ (direct and indirect) direct communications and campaigns
– Keep abreast of photography, videography and printing news and trends
– Work closely with the Consumer Insights Manager and Consumer Experience Manager
– Chair the Direct Communications Committee and lead cross-channel Editorial Planning (newsletter, standalone emails, social media)
– Brief the marketing communication teams to create and execute direct communications and campaigns
– Carry out detailed analysis of the direct communications and campaigns and use the insight to improve on-going performance
– Project manage the delivery of key aspects of the Contact Plans – registration form improvements, welcome programme, how to’s, redesign of direct communication templates, gallery upgrade, etc.
– Operational management of the direct communications budget
– Manage third-party suppliers as required

Skills and Qualifications:
– Experience in creating and delivering direct online communications strategies and plans within an international brand (client and/or agency side)
– Strong understanding of email marketing / database marketing
– Good knowledge of social media marketing
– Excellent English language skills, other relevant languages desirable
– Excellent project management skills
– Experience with e-mail platforms, eCRM programme development and eCRM technologies
– Good understanding of EU data protection
– Usability and accessibility knowledge
– Good knowledge and experience of data analysis and predictive modelling
– Self-motivated, pragmatic with a high level of initiative and a drive to succeed
– Business/Marketing degree or equivalent qualification

Desirable but not essential
– Good knowledge of photography, videography and printing – imaging industry
– Experience of Responsys, Webtrends and FastStats
– Basic HTML skills and knowledge
– Experience of working across EMEA

This is an exciting opportunity for a dynamic Online Marketing Communications Professional to lead direct communications marketing projects for a global brand. The position is offered with a competitive salary, 15% annual bonus, pension, and full large corporate benefits.